Should I be using FBM, or FBA on Amazon


Should I be using FBM, or FBA on Amazon? What is Fulfillment By Amazon (FBA) and Fulfillment By Merchant (FBM)? What is the difference and benefits? It all comes down to shipping. Do you want to send your inventory to Amazon and have them fulfill your orders, or do you want to send it yourself?…

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What is Amazon’s Inventory Performance Index (IPI)?

What is Amazon’s Inventory Performance Index (IPI)? You inventory performance index, or IPI, measures how efficiently you manage your Fulfilled by Amazon inventory. This score is measured by sales, excess inventory, sell-through rate, stranded inventory, and in-stock levels.   Why is having a high IPI score important? When you can manage your inventory efficiently it…

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Why Many Sellers Fail on Amazon

Amazon Fail

Why Many Sellers Fail on Amazon The key to successfully selling on Amazon is educating yourself and using available resources. Amazon is a beast and it is not as easy as listing a product and watching the sales come in. You must educate yourself of how to create effective strategies with advertising management, finances, inventory,…

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Why you need a full digital marketing strategy before selling on Amazon

amazon full media strategy

Amazon is becoming more competitive for sales with its consistently growing playing field. One of the biggest challenges faced by sellers is to increase the visibility of your Amazon page. If customers can not find your products, it may be time to implement a new strategy including a full digital marketing plan. Here are a…

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8 Little-Known Factors That Could Affect Your Selling On Amazon


Selling on Amazon is more complex than just “set it and forget it” there are many factors that go into improving your success. We will go over 8 different factors we believe can affect your Amazon presence the most. Optimized Product Details for Search Making sure that your products are listed correctly, can influence how…

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Top 5 Ways to Generate Reviews on Amazon

Top 5 Ways to Generate Reviews on Amazon When a customer is looking to do an online purchase, the two things that are going to impact the perspective sale is images and positive reviews, the more reviews the more confident they can feel in their purchase. But how do you encourage buyers to write a…

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How Having a Shopify Website Can Help Your Amazon Sales

Why should I have a Shopify account if I am selling on Amazon? Shopify is a cloud based multichannel platform and usually offers a free trail to start off. Having a Shopify account linked to Amazon can boost sales on Amazon products and helps with brand awareness. When you have brand awareness on Amazon, customers…

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The Major Differences between Vendor Central and Seller Central


Deciding to become a seller on Amazon can be one of the biggest decision made for your business. Although the decision may not be as easy as yes or no, there are a few things to consider. Amazon offers two platforms for sellers to enroll in, Seller Central and Vendor Central. These two platforms allow…

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