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Why You Should Be Using Video Ads In Your Amazon Advertising Campaign

Video ads are highly effective tools for creating user engagement and gauging metrics. Specific metrics help you gain insight into your brand’s perception. For example, the video completion rate can help hone how your audience responds. Other key performance indicators are branding-related searches and new-to-brand metrics. These can help link ads to shopping actions.  Video… Continue reading Why You Should Be Using Video Ads In Your Amazon Advertising Campaign

How Amazon “Buy With Prime Buttons” Will Impact The Sales Of Your DTC Site

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Millions of Amazon Prime members enjoy a myriad of Prime benefits in many areas of their life on a daily basis. It covers entertainment— streaming videos, movies, podcasts, and more. It offers fast and free delivery, allowing you to get the things you need more conveniently than ever before. It also provides the added benefit… Continue reading How Amazon “Buy With Prime Buttons” Will Impact The Sales Of Your DTC Site

How to use Amazon Keywords

Amazon Keywords The use and importance of the right keywords has been one of the most important tools for E-commerce sellers and advertisers alike. That being said the exact definition of keywords can be hard to define. A quick Google search of “what are keywords” will yield multiple definitions with conflicting answers. It can be… Continue reading How to use Amazon Keywords

How To Use Amazon Keywords

What is Amazon’s Inventory Performance Index (IPI)?