An Overview of Amazon Custom

As the online shopping landscape evolves, Amazon remains the biggest player in the game.   It’s no mystery why—the massive online marketplace is king at adapting to shoppers’ behaviors while attracting businesses to list and sell products via the world’s most accessible retail store. For Amazon sellers, standing out in an oversaturated market has become… Continue reading An Overview of Amazon Custom

What Is “BSR” And Why Should I Care?

BSR is short for “Best Sellers Rank.” BSR is a score that specifies where a specific  Amazon product ranks within the categories and subcategories under particular listings. BSR is determined using historical and recent sales data.  Suppose you are new to selling on Amazon, understanding the difference between Amazon Best Sellers Rank and organic ranking.… Continue reading What Is “BSR” And Why Should I Care?

How Amazon “Buy With Prime Buttons” Will Impact The Sales Of Your DTC Site

Buy with Prime Video Thumbnail Desktop

Millions of Amazon Prime members enjoy a myriad of Prime benefits in many areas of their life on a daily basis. It covers entertainment— streaming videos, movies, podcasts, and more. It offers fast and free delivery, allowing you to get the things you need more conveniently than ever before. It also provides the added benefit… Continue reading How Amazon “Buy With Prime Buttons” Will Impact The Sales Of Your DTC Site

The Modern Merchant Podcast With Jeff Campbell

Made In China Sold On Amazon: Intellectual Property Issues with Chinese Sellers on Amazon ( Part 3 )

At this point, it’s become well-established that the laws which govern international commerce methods in China are not designed to protect true ownership of products or ideas. We’ve already covered a lot of the ways that some sellers in China don’t necessarily play by anyone else’s rules in the global marketplace and how difficult it… Continue reading Made In China Sold On Amazon: Intellectual Property Issues with Chinese Sellers on Amazon ( Part 3 )

Made in China, Sold on Amazon: Manipulating Reviews (Part 2)

Made in China, Sold on Amazon:  Solutions for US Sellers Facing New Competitors Made In China, Sold On Amazon, is a series of blogs written about Chinese sellers on Amazon and the effects any kind of fraudulent reviews may have on Amazon sellers in the US. This is a 3 part series that will cover… Continue reading Made in China, Sold on Amazon: Manipulating Reviews (Part 2)

Made in China, Sold on Amazon: Identifying Chinese Sellers ( Part 1)

Made in China, Sold on Amazon:  Solutions for US Sellers Facing New Competitors Made In China, Sold On Amazon, is a series of blogs written about Chinese sellers on Amazon and the effects it has on Amazon US sellers. Our blogs will bring to light the issues that sellers are facing and our experts will… Continue reading Made in China, Sold on Amazon: Identifying Chinese Sellers ( Part 1)

The Effects Of Advertising Off Of Amazon Linking To Your Amazon Listings

Take a look at Our Roundtable Powerpoint about How Advertising Off Of Amazon and linking back to your Amazon Listings Can help Your Amazon Business. Click Here For Our Roundtable Discussion

Five Recommended Ecommerce Priorities for 2022

What a year 2021 was! According to eMarketer, Amazon represented ~41% of US ecommerce sales in 2021, with Walmart as #2. Amazon also represented 12% of the digital advertising market. Driven by continued ecommerce growth, advertising ROI, growing competition from brands, and increased focus on upper-funnel ads, “the roaring 20s” will continue to expand Retail… Continue reading Five Recommended Ecommerce Priorities for 2022

Don’t Get Caught Leaving A Fake Review On Amazon

Amazon Reviews Can Make Or Break Your Amazon Account, Literally! Amazon has made it very clear that they are 100% focused on the customer by offering a large selection of products, low prices, and quick delivery.  To meet Amazon’s expectations as a seller, you need to earn the trust of the customer and Amazon itself.… Continue reading Don’t Get Caught Leaving A Fake Review On Amazon