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What’s New from Amazon?

Amazon unBoxed 2022 Highlights Last week at their unBoxed conference in New York City, Amazon announced multiple new technologies they are launching to continue to make their platforms more customer-centric and move the eCommerce world forward. Self-Service Sponsored Display Video Campaigns With Amazon’s new video creative via Sponsored Display, brands are able to showcase products… Continue reading What’s New from Amazon?

Best Practices for Inventory Management on Amazon

When it comes to selling products on Amazon or any other eCommerce platform, there are several critical factors to stay on top of. One of the most important of these is Amazon inventory management. This is largely because running out of inventory can easily upset customers, hurt the bottom line, and cause potential customers to… Continue reading Best Practices for Inventory Management on Amazon

Optimizing Your Products on Amazon

When new people first begin Amazon selling, it can seem difficult and overwhelming, or perhaps even impossible to compete. Fortunately, this is certainly not the case.    While it can take some work and time, it is possible to get Amazon products to a point where they are profitable and competitive in the market. Though… Continue reading Optimizing Your Products on Amazon

Building a Brand & Creating Awareness on Amazon

One of the most critical factors to be successful in Amazon selling is building a brand. It may seem like sellers are out there just throwing products up and they are flying off the virtual shelf, but this is typically not the case.    Sellers are taking the time in building a brand that people… Continue reading Building a Brand & Creating Awareness on Amazon

Targeting Consumer Behavior with Amazon Sponsored Display

Amazon Sponsored Display Ads could be a great compliment to a seller’s or manufacturer’s Amazon advertising program. Advertisers can implement unique strategies with this ad type with several targeting options that utilize consumer behavioral signals. What is a Sponsored Display ad?    The sponsored display is an ad unit that can show on a competitor’s… Continue reading Targeting Consumer Behavior with Amazon Sponsored Display

An Overview of Amazon Custom

As the online shopping landscape evolves, Amazon remains the biggest player in the game.   It’s no mystery why—the massive online marketplace is king at adapting to shoppers’ behaviors while attracting businesses to list and sell products via the world’s most accessible retail store. For Amazon sellers, standing out in an oversaturated market has become… Continue reading An Overview of Amazon Custom

What Is “BSR” And Why Should I Care?

BSR is short for “Best Sellers Rank.” BSR is a score that specifies where a specific  Amazon product ranks within the categories and subcategories under particular listings. BSR is determined using historical and recent sales data.  Suppose you are new to selling on Amazon, understanding the difference between Amazon Best Sellers Rank and organic ranking.… Continue reading What Is “BSR” And Why Should I Care?

The Effects Of Advertising Off Of Amazon Linking To Your Amazon Listings

Take a look at Our Roundtable Powerpoint about How Advertising Off Of Amazon and linking back to your Amazon Listings Can help Your Amazon Business. Click Here For Our Roundtable Discussion Amazon loves external traffic because you help to bring more traffic to their site and rewards sellers (although this is somewhat unproven).  Plus, driving traffic to… Continue reading The Effects Of Advertising Off Of Amazon Linking To Your Amazon Listings

Don’t Get Caught Leaving A Fake Review On Amazon

Amazon Reviews Can Make Or Break Your Amazon Account, Literally! Amazon has made it very clear that they are 100% focused on the customer by offering a large selection of products, low prices, and quick delivery.  To meet Amazon’s expectations as a seller, you need to earn the trust of the customer and Amazon itself.… Continue reading Don’t Get Caught Leaving A Fake Review On Amazon

2021 Amazon Prime Day Stats

Prime Day is always Amazon’s best day of the year.  Taking advantage of the sales is a great opportunity for buyers and sellers are able to boost their awareness by optimizing their products across Amazon.  Since 2017, sales from Prime Day have consistently increased, starting at $2.41 million in 2017 and just surpassing $11.2 million… Continue reading 2021 Amazon Prime Day Stats