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eMarketer Retail Media Ad Spending Forecast

eMarketer’s August report discussed economic turbulence and how it is affecting the market and retail media ad spending.  Even though the economy has been unpredictable recently, it seems that retail media ad spending and eCommerce ad spending has not been negatively affected by this. It was determined that since 2019, digital retail media ad spending… Continue reading eMarketer Retail Media Ad Spending Forecast

What Is Retail Media?

  Over the last year, we have seen a significant spike in shopping online, and this shift in consumer behavior is transforming the way brands advertise their products.  Digital Advertising will account for more than HALF of all global ad spend, so taking advantage of retail media and connecting is more important than ever.  Brands… Continue reading What Is Retail Media?