What a year 2021 was! According to eMarketer, Amazon represented ~41% of US ecommerce sales in 2021, with Walmart as #2. Amazon also represented 12% of the digital advertising market. Driven by continued ecommerce growth, advertising ROI, growing competition from brands, and increased focus on upper-funnel ads, “the roaring 20s” will continue to expand Retail… Continue reading Five Recommended Ecommerce Priorities for 2022
