Optimizing elements on a website, such as title tags, meta descriptions, header tags, internal linking, anchor text/tags, site maps, and content to make them more search engine friendly.
Link building, link profile review, disavowment of unfriendly links, and other strategies to improve the authority and trustworthiness of a website in the eyes of search engines.
Identifying the right keywords and phrases to target in order to maximize visibility in search engine results pages (SERPs). Competitive research and gap analysis.
Creative review for high quality, relevant, and valuable content that will attract visitors to the site. Direction on design, usability, and indexability.