As experienced eCommerce professionals, aiCommerce is primed to help you optimize your website to enhance visibility, performance, and conversions. With decades of experience, we have a deep understanding of the various marketplace and search engine algorithms algorithms used to rank your website and marketplace product listings – and get those visitors to convert to a sale.
Website optimization is the process of improving the relevancy, performance, and user experience of a website. This can include techniques such as improving page load speed, making the site more mobile-friendly, and optimizing content for search engines (SEO). The goal of website optimization is to increase the visibility and rankin of a website in the search engine results pages (SERPs) and to improve the overall user experience, which can lead to increased website traffic, conversions, and revenue.
Optimizing a website can help improve its visibility and ranking in search engine results pages (SERPs), which can lead to increased website traffic from users searching for relevant keywords.
Optimizing a website can also improve the overall user experience. This can include factors such as page load speed, mobile-friendliness, and ease of navigation. A better user experience can lead to increased engagement and conversions.
By improving the user experience and making it easier for users to find what they are looking for, a website can increase the likelihood of conversions, such as sales or leads.
By increasing website traffic and conversions, website optimization can also lead to increased revenue for a business.
Quick and small changes to layout, verbiage, code, or even color can have major impacts on revenue.
SEO is the process of optimizing a website to improve its ranking in search engine results pages (SERPs) for specific keywords or phrases. The goal of SEO is to increase the visibility and organic traffic to a website by making it more appealing to search engines like Google, Bing, and Yahoo.
Optimizing elements on a website, such as title tags, meta descriptions, header tags, internal linking, anchor text/tags, site maps, and content to make them more search engine friendly.
Link building, link profile review, disavowment of unfriendly links, and other strategies to improve the authority and trustworthiness of a website in the eyes of search engines.
Ensuring a website is properly structured and easy for search engine crawlers to understand and index. URL structure, schema review, image optimization, in-line Javascript, general code layout, file names, site/server speeds, loading stability.
Identifying the right keywords and phrases to target in order to maximize visibility in search engine results pages (SERPs). Competitive research and gap analysis.
Creative review for high quality, relevant, and valuable content that will attract visitors to the site. Direction on design, usability, and indexability.
CRO is the process of improving a website or landing page to increase the percentage of visitors who convert into customers or take a desired action. It involves analyzing website data, user behavior, and customer feedback to identify areas for improvement.
Comparing different versions of a website or landing page to see which performs better in terms of conversions.
Gathering feedback from users to understand their pain point and what they are looking for on the site.
Making sure that CTAs are prominently placed and clear, so that users know what action they should take on a website.
Improving the design and content of landing pages to make them more effective at converting visitors into customers.
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