ai commerce white logo
liberty brands logo
ai commerce white logo
liberty brands logo

Website Advertising

The aiCommerce team is highly analytical and data-drive, meaning we rely on data insights to optimize your digital media advertising campaigns successfully.  We utilize advanced targeting techniques to maximize your return-on-investment while also increasing efficiency, improving the user-experience and driving more conversions, increased revenue, and profitability.

ads on websites

What is Website Advertising?

Website advertising is a crucial component of any successful online marketing strategy, with a primary goal of attracting potential customers to your website and converting them into paying customers.  Website advertising can take many forms, including search engine marketing (SEM), pay-per-click (PPC) advertising, display advertising social media advertising, and influencer marketing.  By investing in website advertising, you can quickly increase your online visibility, drive qualified traffic to your website, and ultimately boost your sales and revenue. With the right strategy and execution, website advertising can be a highly effective tool for you to achieve your business goals.

Why is it Important to Utilize Website Advertising Tactics?

How Can aiCommerce Help with Website Advertising?

Paid Search

Paid search is a highly effective form of online marketing that allows brands to reach their target audience through search engine results pages (SERPs).  Essentially, paid search involves placing ads within search engine results for specific keywords and phrases that are relevant to your business.  When a user searches for a particular keyword, your ad appears at the top of the search results, making it highly visible and increasing the likelihood that the user will click on your ad and visit your website.  Paid search is a powerful tool for driving more traffic to your website, generating sales, and ultimately increasing revenue and profits for your business.

How aiCommerce Can Help:

Our team of paid search specialists has years of experience creating and optimizing high-performing campaigns that drive results.  We stay up-to-date with the latest industry trends and best practices to ensure that our clients stay ahead of the competition.

We understand that every business is unique, which is why we take a customized approach to paid search.  We work closely with our clients to understand their goals, target audience, and budget to create campaigns that are tailored to their specific needs and objectives.

At aiCommerce, we’re focused on delivering results for our clients.  We track and analyze our campaigns in real-time to continually optimize and improve performance, ensuring that our clients get the best possible ROI from their paid search advertising.

Paid Social

Paid social advertising allows you to reach your target audience on social media platforms such as Facebook, Instagram, TikTok, and YouTube through creating and placing ads within social media feeds for users who fit a specific demographic or have certain interests.  This form of advertising allows you to reach a highly engaged and active audience on social media and can be a powerful tool for driving traffic to your website, generating leads and purchases, and increasing brand awareness.  With the ability to target specific audiences and track results in real-time, paid social advertising is a valuable component of any eCommerce digital marketing strategy.

How aiCommerce Can Help:

aiCommerce’s paid social advertising services are backed by in-depth analytics and reporting that provides valuable insights into campaign performance.  We track and measure key metrics such as reach, engagement, and conversions to continually optimize campaigns and ensure maximum ROI for our clients.

aiCommerce’s paid social advertising services are designed to integrate seamlessly with other digital marketing channels, such as retail media and paid search advertising.  We create cohesive cross-channel campaigns that reinforce our clients’ messaging and increase the overall impact of their marketing efforts.

Retargeting & Display

Display advertising is a form of online advertising that involves placing banner ads or other graphical ads on websites, apps, or social media platforms.  These ads can be targeted to specific audiences based on factors such as age, gender, interests, and browsing behavior.  Retargeting is a technique used in display advertising that targets users who have previously interacted with your brand, such as visiting your website or adding items to their cart.  Retargeting allows your brand to stay top-of-mind with potential customers through a DSP like Google’s DV360, AdRoll, or The Trade Desk, or via email and social platforms, and can be a highly effective way to drive additional conversions and increase ROI.

How aiCommerce Can Help:

From selecting the goals and target audiences to recommending creatives, ad networks, ad frequency, and budgets, aiCommerce will help you develop and launch the most effective DSP and display campaigns.

aiCommerce’s retargeting services are backed by in-depth analytics and reporting that provides valuable insights into campaign performance.  We track and measure key metrics such as reach, engagement, and conversions to continually optimize campaigns and ensure maximum ROI for our clients.

Our cross-device retargeting expertise allows us to reach users across multiple devices and platforms.  By delivering personlized ads to users on their desktop, mobile, and tablet devices, we are able to insert your brand in the consumer’s consideration set at every stage of the customer journey.

Streaming Audio & Video

DSP technology allows brands to reach targeted audiences with audio and video advertising. Brands are able to target audience behaviors, interests, or specific content with their advertising.  Advertisements can appear in podcasts, bumper ads on YouTube, in social feeds, via connected TV, and more.  Connected TV is currently the fastest growing advertising medium and a great way to build awareness of a product’s features and benefits.  It is important to ensure high-quality, relevant, and targeted ads to maximize impact.

How aiCommerce Can Help:

Our team of website advertising specialists has years of experience.  Partnering with great creative agencies, we can help you develop high-performing campaigns that drive results.

aiCommerce utilizes in-depth analytics and reporting that provides valuable insights into the performance of video and audio ads.  We continually optimize campaigns and ensure maximum ROI for our clients.

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