As the digitization of commerce continues to play a role in the evolution of traditional B2B selling, Statista forecasts that global B2B eCommerce site sales will reach $1.8T in 2023. With a cross-channel, commerce-first approach, aiCommerce focuses on holistic eCommerce strategy and profitable growth across B2B & B2C marketplaces to meet consumers where they purchase.
B2B marketplaces facilitate the selling of products or services between two businesses online. B2B sales typically serve mid-size and large organizations, retailers, wholesalers, and resellers. With the emergence of eCommerce sales channels over the last several years, many small businesses are now selling on B2B marketplaces as well as B2C marketplaces.
McKinsey highlights that 65% of all B2B companies are utilizing eCommerce capabilities to sell through marketplace models. For the first time, B2B sellers are more likely to offer eCommerce options over
in-person selling.
Make small improvements to strategies, operations, product development, and more. Maintain a steady and profitable growth trajectory and stay ahead of the competition.
By diversifying revenue streams, brands can be less susceptible to economic downturns and the business can remain more stable while increasing its overall value and promoting long-term growth.
Now more than ever, businesses are looking to make purchases online, upending the traditional model of rep relationships and the typical buying experience. Download aiCommerce’s White Paper to learn more about the opportunities and considerations you should weigh before diving in to ensure success in this new selling avenue.
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