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ai commerce white logo
liberty brands logo

Marketplace Management

The aiCommerce team takes customized approach to marketplace management, tailoring strategies and tactics to meet the specific needs of each individual brand.  We utilize a collaborative, customer-centric approach for developing and executing multi-channel marketing strategies.  Providing full-service support across multiple channels, we are a one-stop-shop for all our clients’ eCommerce needs.


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B2C Marketplace Services

aiCommerce is primed with the expertise to manage accounts across many different B2C marketplaces; however, some of the most popular options for sellers are Amazon, Walmart Marketplace, Target Plus, and Instacart.  When looking for growth opportunities on B2C marketplaces, it is also important to consider multi-channel selling and retail media networks. Both of these tools can help brands increase their reach and visibility, drive sales, and more.

Amazon Marketplace

With millions of active shoppers and a trusted brand reputation, Amazon Marketplace allows businesses of all sizes to sell their products to a global audience.  From seamless inventory management to robust marketing tools, this platform offers everything you need to succeed.

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Walmart Marketplace

Walmart Marketplace provides a powerful platform for businesses to expand their customer base and increase sales.  With over 120 million unique monthly visitors, their platform provides a massive audience for sellers to reach.  Walmart Marketplace sellers experience an average sales growth of 30% in their first year on the platform, indicating the potential for significant business expansion.


Target+ Marketplace provides a unique opportunity for businesses to build long-term relationships with their target audience. As an invite-only platform that partners with businesses who share their values and commitment to quality, it is one of the most sought after selling platforms for established brands due its high average order value, with customers spending an average of $100 per order.  Target+ is a strong channel for sales growth for participating sellers.


Instacart is a rapidly growing eCommerce marketplace that connects brands and sellers with millions of grocery shoppers across North America.  By partnering with Instacart, brands have the opportunity to expand their reach and grow their sales within a highly engaged and loyal grocery customer base.  Instacart has partnerships with over 600 national, regional, and local retailers, providing businesses with access to a diverse range of customers and markets.

TikTok Shop

TikTok is a rising player in the social commerce field, and is expected to continue growing over the next several years.As social commerce continues to grow and become more prominent, brands should jump on the early mover advantage that TikTok Shop offers, along with their lower costs-per-click (CPCs) as compared to competitors like Amazon

tiktok shop

Category-Specific Marketplaces

Category-specific marketplaces are eCommerce platforms that specialize in selling products within a specific industry or category, such as fashion, beauty, home goods, or electronics.  Examples of category-specific marketplaces include Etsy for handmade and vintage goods, or The Home Depot for home, garden, and home improvement products.


There are a variety of strategies to use for building success on category-specific marketplaces.  aiCommerce can help by conducting thorough market research for each marketplace to understand the target audience and competition, brands can find success on these marketplaces.  This would be followed by optimizing product listings with high-quality images, accurate descriptions, and relevant keywords to increase visibility and attract customers specific to the marketplace.  Paid advertising is then leveraged to promote our clients’ products and increase visibility within the category.  Beyond that, building relationships with marketplace representatives and monitoring performance metrics are also key strategies to ensure continued success on each category-specific marketplace.


These marketplaces offer a unique opportunity for your brand to showcase your product to a highly targeted and engaged audience, as shoppers who visit these platforms are often looking for products within a specific category.  By selling on category-specific marketplaces, you can increase your visibility, reach new targeted customers, and establish your brand within your respective industry.

B2C Marketplaces we Manage

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walmart logo
instacart logo
tiktok shop
google shopping
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