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Social Commerce & Shoppable Media

aiCommerce can help brands integrate their social commerce advertising efforts with other marketing efforts to create an effective multi-channel marketing strategy to achieve better results.  With expertise in social commerce advertising and a deep understanding of the different platforms, including Facebook, Instagram, Pinterest, Snapchat, and TikTok, our team can help brands create effective advertising campaigns that generate results and maximize their investment on each platform.

social commerce

What is Social Commerce?

Social commerce refers to the use of social media platforms as a sales channel to facilitate eCommerce transactions.  It allows companies to engage with customers, build brand awareness, and ultimately drive sales directly through social media platforms by integrating commerce and media.  Some examples of social commerce are shoppable posts on Instagram, the ability to purchase products directly through Facebook Marketplace, and “swipe up” links in TikTok videos that take users to product pages.

Top Social Commerce Platforms

Instagram is a visual-focused social media platform that is popular with young and affluent consumers.  Brands can use Instagram to reach customers through sponsored posts, influencer marketing, and shoppable posts.

Facebook is one of the largest social media platforms and offers a wide range of advertising options, including display ads, video ads, and sponsored posts.  Brands can target their ads to specific audiences based on factors such as age, location, interests, and behavior.

TikTok is a popular video-focused social media platform with a large, young user base.  Brands can use TikTok to reach customers through sponsored videos, influencer marketing, and ads.

Snapchat can be a powerful tool for social commerce, as it allows brands to reach a highly engaged and active audience to create immersive, interactive shopping experiences through Snap Ads, Shoppable AR, Snapcodes, and more.

Pinterest is a visual discovery and planning platform that is popular for finding inspiration for home decor, fashion, and other products.  Brands can use Pinterest to reach customers through promoted pins, shopping ads, and catalogs.

Benefits of Utilizing Social Commerce

How Can aiCommerce Help?

Social Commerce
Strategic Consulting
Ad Development & Management
large audience
Influencer Marketing
Platform Integration
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