Utilizing TikTok & TikTok Ads to Grow Your Brand Online

TikTok’s massive user base, high engagement, viral potential, creative opportunities, authenticity, influencer collaborations, trend-driven nature, and advertising options make it a compelling platform for brands to connect with their target audience, increase brand visibility, and drive business growth.  

The TikTok Emergence

TikTok has grown significantly over the last several years, and this growth can be attributed to several factors, including its engaging and entertaining content format, its ability to cater to a wide range of demographics, and its viral nature. TikTok has also been expanding its presence in different markets, including the United States, Europe, and Asia, and has been investing in localizing its content to appeal to specific regional audiences. It has also been introducing new features, such as enhanced advertising options and e-commerce integrations, to attract brands and businesses.

With over 1 billion monthly active users worldwide, TikTok presents a significant opportunity for brands to reach and engage with a large and diverse audience.  The short, attention-grabbing videos encourage high levels of engagement. TikTok also provides a wide range of creative tools and features that allow brands to create visually appealing and engaging content, with various effects, filters, music options, and editing tools that enable brands to showcase their creativity and unique brand personality.  

Additionally, TikTok is driven by trends and challenges. Brands that can adapt quickly and participate in popular trends have the opportunity to ride the wave of virality and gain exposure. This trend-driven nature keeps the platform fresh and provides ongoing opportunities for brands to engage with their audience.  Brands are able to create content that resonates with users and feels more genuine than other social channels. By showing the human side of your brand, you can build trust and foster a deeper connection with your audience.

Why Should You Invest in TikTok for Brand Promotion?

Utilizing the advertising features on TikTok allows you to reach an audience of over 945 million people worldwide.  Their superior livestream technology allows brands to connect with potential customers in real time, providing them with a major advantage. Additionally, approximately 33% of LIVE users state that TikTok is the primary platform they use to connect with brands.

The engagement rate on TikTok is significantly higher than other popular platforms like Instagram and Facebook, as shown in the graph to the left.  The high engagement rate provides brands with a greater chance of not only reaching their target audience, but also getting them to respond or interact with the brand online.  

TikTok advertising is a great way for brands to reach their target audience and new customers.  Using TikTok ads, brands are able to send viewers directly to a landing page, app page, or website.  Additionally, 61% of TikTok users state they are more likely to purchase from brand advertisements they see on the platform.  Utilizing TikTok ads provides brands with the opportunity not only to increase brand awareness and visibility, but increases the chances of converting a lead to a customer.

Utilizing TikTok Ads for Brand Growth

• Increased Brand Visibility: TikTok ads allow brands to reach a wide and diverse audience, increasing their brand visibility. With the platform’s extensive user base, ads can generate significant exposure and introduce your brand to potential customers who may not be aware of it.

• Targeted Advertising: TikTok offers advanced targeting options to help brands reach their specific target audience. You can target ads based on demographics, interests, behaviors, and other criteria. This targeting capability ensures that your ads are shown to users who are more likely to be interested in your products or services, increasing the chances of conversion.

• Engagement: TikTok ads are designed to be engaging and interactive, allowing users to interact with the content in various ways. Whether it’s through likes, comments, shares, or clicks, TikTok ads can encourage users to engage with your brand, boosting brand awareness and building a connection with your audience.

• Ad Formats: TikTok offers various ad formats to suit different marketing goals. For example, in-feed ads appear in users’ content feeds and are similar to organic TikTok videos. Brand Takeover ads appear when users open the app, capturing their attention immediately. TopView ads are full-screen videos that play when users first open the app. Each ad format has its own unique advantages and can help you achieve specific objectives, such as driving website traffic, increasing app downloads, or promoting brand awareness.

• Collaboration with Influencers: TikTok ads can be combined with influencer collaborations, creating a powerful marketing strategy. By partnering with popular TikTok influencers, you can leverage their existing audience and tap into their influence to promote your brand effectively. This can enhance the reach and credibility of your ads and help drive user engagement and conversions.

• Tracking and Optimization: TikTok provides detailed analytics and reporting tools to track the performance of your ads. You can monitor metrics such as impressions, clicks, engagement rates, and conversions to evaluate the effectiveness of your campaigns. This data allows you to make data-driven decisions and optimize your ads for better results.
• Remarketing: TikTok ads allow you to retarget users who have interacted with your brand before. By leveraging remarketing capabilities, you can reach out to users who have shown interest in your brand or products, reinforcing your message and increasing the chances of conversion.

When used strategically, TikTok ads can help brands increase brand awareness, reach their target audience, drive engagement, and ultimately contribute to business growth. It’s important to develop a well-planned ad strategy, set clear goals, and continuously monitor and optimize your campaigns to maximize the benefits of TikTok advertising.