Prime Big Deal Days Recap

Prime Big Deal Days, Amazon’s second Prime Day sale of the year, has come and gone, kicking off the season of holiday spending.  The sale once again demonstrated Amazon’s dominance in the eCommerce world, despite the current legal allegations. We’ll be delving into some key statistics and takeaways, shedding light on the impact of this shopping event on eCommerce and consumer behavior.

Prime Big Deal Days 2023 Stats and Takeaways:

• Prime members saved more than $1 billion between October 10th and 11th. 
• The average order size (AOV) across the two days of sales was $54.43, almost matching July’s event which had an AOV of $56.07.
• 28% of shoppers utilized the sales to purchase holiday gifts.
• 50% of households placed more than 1 order over the course of the two-day sale.
• Toys, home supplies, cosmetics, and tech saw big spikes in sales.  Check out the full list of best-selling items.

aiCommerce Prime Big Deal Days Summary:

Check out some of the trends aiCommerce saw:

• 34% of purchases were Lightning Day deals
• 52% of buyers waited to purchase until items were on sale

The number of sellers who participated in using Lightning or Prime Exclusive discounts rose dramatically, from 69% in 2022 to 80% in 2023. We also can note that many sellers enjoyed a near 9% drop in average ACOS.