A Seller's Guide to Success During Prime Day 2025

Whether you’re a seasoned seller or gearing up for your first Prime Day, this comprehensive guide will help you maximize results and scale smarter.

Why Prime Day Still Matters in 2025

Despite shifts in consumer behavior and increased competition from platforms like TikTok Shop and Walmart Marketplace, Amazon Prime Day continues to be a major event. With over 200 million Prime members globally, the potential reach is massive.

Key reasons to double down on Prime Day:

• Massive traffic influx

• High buyer intent

• Cross-channel impact (boosts ranking, review velocity, brand awareness)

• Advertising halo effect for weeks after the event

1. Plan Early, Execute Precisely

The most successful brands don’t start planning for Prime Day in June—they start in Q1 or early Q2. Here’s what to check off your list now:

✅ Inventory Planning

• Forecast demand using last year’s sales data

• Account for increased ad spend and conversion rates

• Ship inventory to FBA at least 4 weeks in advance

✅ Offer Creation

• Plan compelling discounts (15-30% minimum)

• Stack coupons or lightning deals to increase urgency

• Avoid steep margin cuts unless tied to broader goals (e.g. ranking, liquidation)

✅ Listing Optimization

• Update titles, bullets, and A+ content

• Use seasonal and promotional keywords

• Leverage AI tools to enhance copy and improve search rank

2. Boost Visibility with Ads & Influencers

Paid media is critical during Prime Day. Without a smart campaign strategy, even the best deals can get lost in the noise.

Amazon PPC

• Ramp up budgets 1-2 weeks before Prime Day

• Focus on top-performing keywords and branded search

• Use Sponsored Brands to drive brand halo and cross-sells

External Traffic

• Use Google Ads and Meta to drive outside traffic

• Consider TikTok creators to promote exclusivity and social proof

Influencer Partnerships

• Pre-plan content drops with trusted creators

• Offer unique coupon codes or affiliate links

• Use influencers whitelisting for higher ROI

3. Drive Conversions with Content & Offers

Shoppers are bombarded with deals. Strong content and competitive offers can set you apart.

Key Tactics:

• Use video in listings (product demos, UGC, comparison videos)

• Highlight Prime Day exclusivity in A+ content

• Offer bundles or BOGO deals to increase AOV

4. Use Prime Day to Build Long-Term Growth

Too many sellers focus only on the 48-hour sprint. Smart sellers use Prime Day as a flywheel.

Strategies for Long-Term Growth:

• Collect emails from off-Amazon traffic for remarketing

• Retarget Prime Day traffic via DSP or Meta

• Encourage reviews post-purchase with automated tools

Post-Prime Day Optimization:

• Analyze what SKUs spiked in search rank

• Review which offers had the highest ROAS

• Use data to plan Q4 promotions and holiday campaigns

5. Common Pitfalls to Avoid

Prime Day success isn’t guaranteed. Avoid these common mistakes:

• Inventory stockouts: Damages rank and trust

• Underfunded ad budgets: Limits visibility

• Last-minute deal setup: Risks missing deadlines

• Ignoring post-event analytics: Leaves opportunity on the table

Prime Day isn’t just about one big sales spike. It’s an opportunity to:

• Acquire new customers

• Improve product rank

• Build brand awareness across channels

• Kickstart momentum for Q4

At aiCommerce, we help brands strategically prepare for major events like Prime Day by leveraging AI-driven insights, full-funnel media execution, and conversion optimization.

Ready to elevate your Prime Day performance? Reach out to aiCommerce today and let’s craft your winning strategy.