Jeff Campbell on The Seller Process Jeff Campbell, co-founder and President of aiCommerce, featured on The Seller Process in June 2023. On the podcast episode, Campbell covers topics such as expanding into new channels, maximizing profitability, brand visibility, and brand growth, testing different advertising channels, multi-channel branding, and more. To learn more about how to… Continue reading Jeff Campbell on The Seller Process
Choosing the Optimal Marketplace for Your Brand Selecting the right marketplace is not a one-size-fits-all decision. It depends on your brand, products, target audience, and business objectives. Take the time to evaluate and compare different options to find the best fit for your brand. Considerations for Choosing a Marketplace Define your Goals and Target… Continue reading Choosing the Optimal Marketplace for Your Brand
Meet the Marketplaces Part 3: Instacart Instacart is an online grocery delivery and pickup service that operates as a marketplace connecting customers with local stores and personal shoppers. Through the Instacart marketplace, users can browse and purchase groceries, household items, and other products from various retailers in their area. For brands to advertise or appear… Continue reading Meet the Marketplaces Part 3: Instacart
Using Buy with Prime to Increase Sales aiCommerce is proud to announce that we are now official partners of Amazon’s Buy with Prime. Buy with Prime allows US-based Amazon Prime members to shop directly from participating online stores using the Prime shopping benefits. With this new partnership, we are able to bring this amazing new… Continue reading Using Buy with Prime to Increase Sales
Preparing Your Brand for Success on Prime Day Amazon Prime Day is an annual shopping event exclusively for Amazon Prime members. It was first introduced by Amazon in 2015 as a way to celebrate its anniversary and has since become one of the biggest online shopping events globally. Over the last several years, the… Continue reading Preparing Your Brand for Success on Prime Day
Improving Marketplace Product Listing Conversion Rates Most retail and eCommerce veterans are very familiar with the “Sales Equation” where Revenue = Traffic x Conversion Rate x Average Order Value. As a seller, traffic (i.e. clicks, visits), conversion rate (CVR), and average order value (AOV) are your main levers to increase revenue. While advertising, views, and… Continue reading Improving Marketplace Product Listing Conversion Rates
Utilizing an AI-Human Hybrid Strategy to Maximize Success In today’s rapidly evolving digital marketing landscape, staying ahead of the competition requires innovative approaches and cutting-edge technology. As the Head of Activation here at aiCommerce, I have seen the remarkable impact that artificial intelligence (AI) and machine learning (ML) can have on campaign performance and client… Continue reading Utilizing an AI-Human Hybrid Strategy to Maximize Success
The Walmart Opportunity White Paper With over 62% of eCommerce sales happening off of Amazon, there has never been a better time for your brand to explore new marketplaces. Multi-channel strategies are the best way for brands to reach the most consumers and maximize the opportunity for conversions and increasing sales. Walmart Marketplace is quickly growing… Continue reading The Walmart Opportunity White Paper
Growing Brands Beyond Amazon aiCommerce & Intentwise Webinar aiCommerce and Intentwise recently teamed up for an insightful webinar on how to grow brands beyond Amazon Marketplace. The webinar featured Jeff Campbell and Jerry Gertes of aiCommerce and Sreenath Reddy of Intentwise, discussing the importance of multi-channel marketing and emerging across channels. In order to be… Continue reading Growing Brands Beyond Amazon
Meet the Marketplaces Part 2: Target+ Marketplace Target is one of the largest retailers in the United States, with over 1,900 stores located all across the country. Known for their more ‘upscale’ take on retail shopping, Target stores offer a bright and modern design with a wide range of affordable private-label brands across numerous verticals. … Continue reading Meet the Marketplaces Part 2: Target+ Marketplace
