Author: Krista Becker

Digital Advertising: Best Practices and Avenues for Your eCommerce Brand In today’s rapidly evolving digital landscape, eCommerce brands are presented with unprecedented opportunities to reach and engage their target audiences. However, with these opportunities come challenges: navigating the myriad of digital advertising options, developing compelling campaigns, and optimizing for maximum return on investment (ROI). Let’s… Continue reading Digital Advertising: Best Practices and Avenues for Your eCommerce Brand

Building a Strong Business Roadmap for Your eCommerce Brand The eCommerce industry is booming, with more businesses entering the digital marketplace every day. However, succeeding in this competitive landscape requires more than just setting up an online store. It demands a well-thought-out business roadmap that outlines your vision, goals, strategies, and action plans. In this… Continue reading Building a Strong Business Roadmap for Your eCommerce Brand

Maximizing ROAS by Vertical on Amazon: Insights from the 2024 Jungle Scout Report In the fast-paced world of eCommerce, maximizing Return on Advertising Spend (ROAS) on Amazon is crucial for any business aiming to optimize its marketing budget. The 2024 Amazon Advertising Report by Jungle Scout provides a wealth of data and insights that can… Continue reading Maximizing ROAS by Vertical on Amazon: Insights from the 2024 Jungle Scout Report

Deep Dive into the eCommerce Supply Chain: Navigating the Digital Marketplace The eCommerce landscape has undergone a tremendous transformation over the past decade, with the pandemic accelerating a shift that was already in motion. As online shopping continues to grow, the eCommerce supply chain has become increasingly complex, necessitating a deeper understanding of its components,… Continue reading Deep Dive into the eCommerce Supply Chain: Navigating the Digital Marketplace

Summer Sales Surge: How eCommerce Brands Can Gear Up for Success As the days grow longer and temperatures rise, the summer season heralds a significant opportunity for eCommerce brands. With consumers eager to indulge in summer shopping sprees, savvy businesses can capitalize on this surge in demand. However, preparation is key to maximizing success during… Continue reading Summer Sales Surge: How eCommerce Brands Can Gear Up for Success

Where Should Your Brand Expand Next? Expanding your eCommerce brand into new channels is essential for staying competitive and reaching a broader audience. As we move through 2024, several trends and opportunities can guide your strategic decisions. With consumers starting their online searches on a variety of channels, as can be seen in the figure… Continue reading Where Should Your Brand Expand Next?