Industry & Market Opportunity
Digital Profile & Traffic Assessment
Business Operations Analysis
Industry & Market Opportunity
- A SWOT Summary & Risk Assessment helps you understand market size, opportunity, and competitive details and differentiators. We provide a deep analysis of the competitive landscape including top keywords, competitive positioning, content comparisons, competitive seller activity, and contract pricing, sales revenue, ratings/reviews, fulfillment, country of origin, and more as available.
- Global opportunities, key market and target segments identification, and micro/macro demand influencers (e.g. seasonality) are also assessed for a Market Opportunity Score.
Digital Profile & Traffic Assessment
- An overall eCommerce Maturity Score is developed from analyzing the website, 3rd party marketplaces, social media, email, and additional sales channels.
- Within owned channels, we examine a website’s domain rating, content, site audience behaviors, advertising success, followers, and customer interactions where applicable.
- Within advertising channels, we audit and advise on account structure and settings, targeting (e.g. audiences, keywords, metch types, devices, etc.), creative, landing pages, measurement frameworks, and more. Advisement is provided for audience segmentation approaches and program performance enhancements.
- Content gaps, campaign performance, traffic/revenue concentration, and industry benchmark comparisons contribute to the Business Scalability Score.
Business Operations Analysis
- A deeper understanding of the company’s business model, financials, organizational structure, and operations help us complete the Business Scalability Score.
- Examining characteristics and competency of top employees, key customer relationships, inventory/supplier management, technology stacks, and infrastructure scalability (standardization and automation) in concert with the product development process help us finalize an eCommerce Business Valuation Recommendation.
