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eMarketer Retail Media Ad Spending Forecast

eMarketer’s August report discussed economic turbulence and how it is affecting the market and retail media ad spending.  Even though the economy has been unpredictable recently, it seems that retail media ad spending and eCommerce ad spending has not been negatively affected by this. It was determined that since 2019, digital retail media ad spending in the United States has more than tripled and is forecasted to increase by another 150% in the next 2 years. Now more than ever, it is vital to invest in eCommerce marketplace opportunities to help your brand grow.

digital retail media ad spending

eMarketer has determined that retail media has not been curbed by the recent market turbulence, and that it is the second-fastest-growing ad format.  In an increasingly technologically-dependent world, there is no better time than now to start selling your products online and establish your brand on various eCommerce marketplaces like Amazon, Walmart, Target, or others. Additionally, eCommerce channel ad spending has almost doubled since 2020, and is forecasted to grow by 103% by 2026. 

ecommerce spending

More About aiCommerce

aiCommerce is a global digital marketing agency with a focus on retail and eCommerce marketplaces.  With decades of experience, aiCommerce can help your brand grow across eCommerce channels to gain brand awareness and increase sales, all backed by our 90-day guarantee.  The aiCommerce blog gives readers valuable insight into various aspects of being a marketplace seller.  In a quickly changing, vast eCommerce world it is crucial to stay agile and adaptive while growing your brand across various channels.  


Now is the perfect time to utilize eCommerce experts to help grow your business. Click the button below to qualify for a free listing audit from aiCommerce to jumpstart your eCommerce growth.

Graphs and statistics pulled from eMarketer August 2022 Report

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