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eMarketer Retail Media Ad Spending Forecast

eMarketer’s August report discussed economic turbulence and how it is affecting the market and retail media ad spending.  It was found that since 2019, digital retail media ad spending in the United States has more than tripled and is forecasted to increase by another 150% in the next 2 years.

digital retail media ad spending

eMarketer has determined that retail media has not been curbed by the recent market turbulence, and that it is the second-fastest-growing ad format.  Additionally, eCommerce channel ad spending has almost doubled since 2020, and is forecasted to grow by 103% by 2026. 

ecommerce spending

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Graphs and statistics pulled from eMarketer August 2022 Report

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