It’s the most wonderful time of the year! As we approach the holiday season and end of 2022, a few employees at aiCommerce wanted to share our industry wish list of things that would make our work lives a little more convenient.
“My industry wish for the year is for the vendor-central and seller-central platforms to become more similar. The two platforms are currently so different, and making them more uniform would make them much easier to navigate.”
“My biggest wish for this year is for Amazon DSP to be more accessible for businesses, even those with smaller budgets. There’s so much useful information that it could really help mid-size organizations, yet they aren’t able to access it because of the costs associated with it.”
“The item at the top of my holiday industry wish list is for Amazon to have a small flag icon for the country of the seller to aid consumers’ purchase decisions.”
“My industry wish is for Amazon to update the advertising portal so that in a campaign, the list of search terms used to trigger our ad are clickable to follow the customer’s search path to determine if the terms are relevant to the product or brand.”
“I wish Amazon would let us know the reason why we don’t have a buy box for a product.”
“My industry holiday wish is for Google Sheets to launch a pivot chart feature and for there to be a better working relationship between Google Sheets and Microsoft Excel to work across the two systems.”
“For this year, my industry wish is that Amazon would provide us calculated campaign metrics or custom calculated fields and to be able to save my preferred display in the system.”
“Being relatively new to the industry, I’ve found some training options to be very broad and difficult to understand. My biggest wish for this year is to have more comprehensive training options for those just entering the industry and trying to find their footing.”
“My industry wish would be that Amazon Attribution would work with TikTok ads – right now once a user clicks on the attribution link/ad, TikTok scrubs all the tracking links that would enable brand owners to track PDP page visits, cart-adds and sales. TikTok traffic is currently incredibly valuable to Amazon (and therefore brand owners), but many may be discouraged to spend on sending traffic because of the inability to measure the direct effect through attribution alone.”
What are some things you hope to see in the industry in the new year? As we enter 2023, we are excited to see what new technologies and advancements the new year will bring as industry continues to grow and evolve!
More About aiCommerce
aiCommerce is a global digital marketing agency with a focus on retail and eCommerce marketplaces. Started by three digital marketing experts, aiCommerce is primed with decades of digital marketing experience and backed by our 90-day grow and know guarantee, we can help your brand grow across eCommerce channels to gain brand awareness and increase sales! Now is the perfect time to utilize our eCommerce experts to help grow your business. Click the button below to qualify for a free listing audit from aiCommerce to jumpstart your eCommerce growth!