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What Marketplaces You Should Use to Build Your eCommerce Business

If you’re trying to establish your eCommerce business, you likely want to sell your products using online marketplaces. Marketplaces like Amazon offer fast and easy fulfillment, while also granting access to a wide customer base. But which online marketplaces are best for new eCommerce businesses?

eCommerce Statistics

Conducting business today without engaging in eCommerce is nearly impossible. A growing majority of shoppers rely predominantly on online shopping, and that trend is not slowing down. In 2022, there are over 2 billion online shoppers, and that number grows each year. More than half (63%) of people start their shopping process online, with most also ending there. In 2022, global eCommerce sales are expected to top $5 trillion for the first time.


For business owners, this means you’re neglecting a huge majority of your market by not optimizing your presence on the best eCommerce platforms.

Best eCommerce Platforms


Nearly 200 million people worldwide use Amazon’s online marketplace each month. Nearly half of all shoppers now begin their online product searches on Amazon. A large percentage of those shoppers also end their digital shopping sprees on Amazon.

Amazon has the largest audience of any eCommerce marketplace and easy fulfillment for sellers that choose to partner with Amazon for delivery. 

The only downside to selling on Amazon is that it can be difficult to stand out in such a large crowd. But it is easy to get started, has a low barrier of entry, and has low payment plans for sellers.


eBay is no longer the top eCommerce platform, but it’s still a major destination for online sellers. In 2021, eBay made over $10.8 in total revenue.

Like Amazon, eBay is great because of its easy setup and large global consumer base. eBay also does not charge any annual or monthly fees to sell on its platform. Instead, sellers pay a small insertion fee and final value fee on each item sold. These fees come out to a small percentage of the item’s post-sale value, so sellers are always making a profit for each item sold on eBay.


Walmart is better known for its superstore locations across the globe. Walmart Marketplace is also one of the largest online marketplaces in the world. Sellers can have their products listed among Walmart’s trusted inventory online, regardless of whether those products are sold in stores.

Walmart does not charge any fees to sell on their platform, instead taking a small commission on sales. However, the drawback to selling on Walmart Marketplace is its high bar of entry. Walmart requires any vendors listed on their site to have a strong reputation and history of order fulfillment. Companies just starting will need to establish themselves first before joining Walmart’s eCommerce platform.


Facebook Marketplace is available to both individuals and companies looking to sell products. Facebook itself is one of the most heavily-trafficked websites in the world, with over 2.7 billion users. Along with that wide audience, Facebook Marketplace is free and easy to use, making it great for new businesses. The only drawback is that it takes about a week for Facebook to approve a new seller’s inventory.



More About aiCommerce

aiCommerce is a global digital marketing agency with a focus on retail and eCommerce marketplaces.  With decades of experience, aiCommerce can help your brand grow across eCommerce channels to gain brand awareness and increase sales, all backed by our 90-day guarantee. Now is the perfect time to utilize our eCommerce experts to help grow your business. Click the button below to qualify for a free listing audit from aiCommerce to jumpstart your eCommerce growth! 

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