When new people first begin Amazon selling, it can seem difficult and overwhelming, or perhaps even impossible to compete. Fortunately, this is certainly not the case. While it can take some work and time, it is possible to get Amazon products to a point where they are profitable and competitive in the market. Though… Continue reading Optimizing Your Products on Amazon
One of the most critical factors to be successful in Amazon selling is building a brand. It may seem like sellers are out there just throwing products up and they are flying off the virtual shelf, but this is typically not the case. Sellers are taking the time in building a brand that people… Continue reading Building a Brand & Creating Awareness on Amazon
Get the latest profitability tips and tricks from Jeff Campbell aiCommerce President Jeff Campbell recently spoke at the Yardline webinar: Leveraging Technology and Sharpening Margins to Navigate Through Industry Headwinds alongside other industry leaders. The webinar focused on how to grow your business despite current economic turbulences and featured speakers from numerous companies. Listen in… Continue reading Yardline Webinar with Jeff Campbell
eMarketer’s August report discussed economic turbulence and how it is affecting the market and retail media ad spending. Even though the economy has been unpredictable recently, it seems that retail media ad spending and eCommerce ad spending has not been negatively affected by this. It was determined that since 2019, digital retail media ad spending… Continue reading eMarketer Retail Media Ad Spending Forecast
Amazon Sponsored Display Ads could be a great compliment to a seller’s or manufacturer’s Amazon advertising program. Advertisers can implement unique strategies with this ad type with several targeting options that utilize consumer behavioral signals. What is a Sponsored Display ad? The sponsored display is an ad unit that can show on a competitor’s… Continue reading Targeting Consumer Behavior with Amazon Sponsored Display
As the online shopping landscape evolves, Amazon remains the biggest player in the game. It’s no mystery why—the massive online marketplace is king at adapting to shoppers’ behaviors while attracting businesses to list and sell products via the world’s most accessible retail store. For Amazon sellers, standing out in an oversaturated market has become… Continue reading An Overview of Amazon Custom
BSR is short for “Best Sellers Rank.” BSR is a score that specifies where a specific Amazon product ranks within the categories and subcategories under particular listings. BSR is determined using historical and recent sales data. Suppose you are new to selling on Amazon, understanding the difference between Amazon Best Sellers Rank and organic ranking.… Continue reading What Is “BSR” And Why Should I Care?
Video ads are highly effective tools for creating user engagement and gauging metrics. Specific metrics help you gain insight into your brand’s perception. For example, the video completion rate can help hone how your audience responds. Other key performance indicators are branding-related searches and new-to-brand metrics. These can help link ads to shopping actions. Video… Continue reading Why You Should Be Using Video Ads In Your Amazon Advertising Campaign
Hear what some of our favorite clients had to say at 2022’s Retail Innovation Conference & Expo (#RICE22). These industry experts offer insight on trends, perspectives, and solutions for going beyond Amazon, tracking competition and defending market share, balancing marketplaces with DTC websites, establishing a brand, looking forward, and more… The world of eCommerce is… Continue reading Inside Perspective from 7-Figure Ecommerce Sellers
Millions of Amazon Prime members enjoy a myriad of Prime benefits in many areas of their life on a daily basis. It covers entertainment— streaming videos, movies, podcasts, and more. It offers fast and free delivery, allowing you to get the things you need more conveniently than ever before. It also provides the added benefit… Continue reading How Amazon “Buy With Prime Buttons” Will Impact The Sales Of Your DTC Site
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