Preparing Your Brand for Success on Prime Day Amazon Prime Day is an annual shopping event exclusively for Amazon Prime members. It was first introduced by Amazon in 2015 as a way to celebrate its anniversary and has since become one of the biggest online shopping events globally. Over the last several years, the… Continue reading Preparing Your Brand for Success on Prime Day
Improving Marketplace Product Listing Conversion Rates Most retail and eCommerce veterans are very familiar with the “Sales Equation” where Revenue = Traffic x Conversion Rate x Average Order Value. As a seller, traffic (i.e. clicks, visits), conversion rate (CVR), and average order value (AOV) are your main levers to increase revenue. While advertising, views, and… Continue reading Improving Marketplace Product Listing Conversion Rates
Utilizing an AI-Human Hybrid Strategy to Maximize Success In today’s rapidly evolving digital marketing landscape, staying ahead of the competition requires innovative approaches and cutting-edge technology. As the Head of Activation here at aiCommerce, I have seen the remarkable impact that artificial intelligence (AI) and machine learning (ML) can have on campaign performance and client… Continue reading Utilizing an AI-Human Hybrid Strategy to Maximize Success
The Walmart Opportunity White Paper With over 62% of eCommerce sales happening off of Amazon, there has never been a better time for your brand to explore new marketplaces. Multi-channel strategies are the best way for brands to reach the most consumers and maximize the opportunity for conversions and increasing sales. Walmart Marketplace is quickly growing… Continue reading The Walmart Opportunity White Paper
Growing Brands Beyond Amazon aiCommerce & Intentwise Webinar aiCommerce and Intentwise recently teamed up for an insightful webinar on how to grow brands beyond Amazon Marketplace. The webinar featured Jeff Campbell and Jerry Gertes of aiCommerce and Sreenath Reddy of Intentwise, discussing the importance of multi-channel marketing and emerging across channels. In order to be… Continue reading Growing Brands Beyond Amazon
Meet the Marketplaces Part 2: Target+ Marketplace Target is one of the largest retailers in the United States, with over 1,900 stores located all across the country. Known for their more ‘upscale’ take on retail shopping, Target stores offer a bright and modern design with a wide range of affordable private-label brands across numerous verticals. … Continue reading Meet the Marketplaces Part 2: Target+ Marketplace
eCommerce Funding: Finding the Best Way to Finance Your Business eCommerce is still one of the most difficult markets to grasp for sustainable growth and profit. The glaring challenge with operating in this space is eCommerce funding. Many banks and credit brokers will not engage with an eCommerce business due to the lack of physical… Continue reading eCommerce Funding: Finding the Best Way to Finance Your Business
Meet the Marketplaces Part 1: Walmart Marketplace Walmart is the nation’s largest retailer, and 90% of the US population lives within 10 miles of a store. In the last month, nearly two-thirds of US consumers made a purchase from Walmart, and their marketplace is currently the second largest online marketplace in sales behind Amazon. When… Continue reading Meet the Marketplaces Part 1: Walmart Marketplace
B2B v. B2C Marketplaces: Which Should Your Brand Pursue? What is the Difference between B2B and B2C Marketplaces? Target Audience: A B2B (business-to-business) marketplace is an online platform that facilitates the buying and selling of goods or services between businesses. In a B2B marketplace, businesses can purchase products or services from other businesses, as well as… Continue reading B2B v. B2C Marketplaces: Which Should Your Brand Pursue?
Why Your eCommerce Brand Should Invest in a Multi-Channel Strategy Multi-channel branding is a marketing strategy that involves promoting a brand through multiple channels or platforms, such as social media, television, print media, radio, and digital advertising. The goal is to create a cohesive and consistent brand image and message across all channels, while also… Continue reading Why Your eCommerce Brand Should Invest in a Multi-Channel Strategy
