This webinar series on brand building and profitability is a great way to learn more about the eCommerce world and the opportunities a brand can have across different marketplaces and channels. Our first episode aired on September 27th and featured aiCommerce co-founders, Jeff Campbell, Jamin Arvig, and Chris Spenner discussing the importance of multi-channel branding… Continue reading Growing Brands Across Channels Part 5
Utilizing Google Shopping management tools effectively can be one of the most valuable skills in eCommerce digital marketing. It isn’t easy growing a brand from scratch in the modern day. Not only do you have to balance the books but you also have to think about your website, social media and growing an audience. At the… Continue reading Utilizing Google Shopping to Build Your Brand
Coupons and discounts are a great way to increase customer loyalty and attract new customers. The majority of consumers are looking for good deals on their purchases, and approximately 93% of shoppers use at least one coupon code or discount every year. While it is important to offer these discounts, it is equally as crucial to use… Continue reading Using Coupons & Discounts Without Sacrificing Profitability
Tying Your Marketing KPIs and Spend to the Equity Growth of Your Company Jeff Campbell, co-founder and President of aiCommerce, featured on Arkona’s Intentional Growth podcast in December 2022. On the podcast episode, Campbell covers topics such as maximizing profitability, brand visibility, and brand growth, focusing on the themes of choosing the right KPIs for your… Continue reading Jeff Campbell on the Intentional Growth Podcast
Post-purchase marketing is a crucial part of any eCommerce marketing strategy; however, it is often overlooked. Repeat customers account for approximately 40% of a brand’s revenues, and they tend to have a higher average order value, so having a strong post-purchase strategy drives increases in revenue, customer referrals, and builds brand loyalty. The customer journey can… Continue reading The Importance of Post-Purchase Marketing
Since 2020, the eCommerce industry has seen unprecedented growth. In order for brands to continue improving and growing, some adjustments need to be made to accommodate consumer trends and preferences. Check out our top 5 eCommerce recommendations for 2023. 1. Invest in Multi-Channel Branding The first eCommerce recommendation for 2023 is to invest in multi-channel … Continue reading 2023 eCommerce Recommendations
Amazon Attribution is a powerful tool that brands and advertisers can use to drive and optimize their off-channel advertising efforts. What is Amazon Attribution? Amazon’s Attribution program is a platform that enables brands to attribute the sales and revenue generated from their off-Amazon advertising campaigns. It helps advertisers understand the effectiveness of their campaigns, identify… Continue reading Utilizing Amazon’s Attribution Program to Build Your Brand
Are you wondering where to focus in 2023? Now more than ever, businesses are looking to make purchases online, upending the traditional model of rep relationships and the typical buying experience. Taking advantage of the opportunities B2B eCommerce can provide you is a great step toward growing your brand in 2023. Learn more about the… Continue reading B2B eCommerce Marketplaces White Paper
The eCommerce industry has evolved exponentially over the last several years, and will continue to do so for the foreseeable future. With global sales reaching over $5 trillion, eCommerce sales make up almost 20% of all retail purchases. With 2023 on the horizon, let’s take a moment to recap industry trends and news from 2022.… Continue reading 2022 Wrapped: How Has the Industry Changed This Year?
TikTok has quickly taken over popular culture. With over 2.6 billion global downloads, the TikTok app is one of the most popular items in the app store. Despite that, marketing on TikTok has been slower to develop than on other social media platforms. But TikTok ads are now beginning to emerge, and companies are rushing… Continue reading How TikTok is Emerging into the eCommerce World
