aiCommerce helps you ‘do the math’ to understand your breakeven margins and profitability goals across eCommerce channels. We forecast performance from advertising and organic sales to estimate total ROI and profitability. As brand owners, we have a network of proven partners who understand performance across the eCommerce ecosystem. Let us help you grow, profitably!
As the saying goes “Revenue is Vanity, Profit is Sanity.” Too many brands are focused on top line revenue growth rather than profitable revenue growth and haven’t provided the appropriate financial data and targets for their marketing teams. COGS, marketplace commissions, landed costs, shipping and fulfillment, returns, breakage, storage fees, and other variable costs need to be factored into selling costs and profitability. As fees and competition rise, margins will shrink and you need to get smarter!
Competitive research for pricing, market size, attributes, reviews, keyword search volume, fulfillment types, etc. to establish positioning, differentiators and revenue opportunities.
Determining variable costs and contribution margins at the product level allows maximization of advertising, profitably.
Research, creation, and ongoing optimization of product and brand store content to maximize organic visibility, CVR, and ensure “retail readiness.”
Set product-level ROAS/ACOS goals in AI software for automated keyword harvesting, product targeting, and campaign development. Utilizing hourly analysis, allow AI to determine maximum bid/rank based on performance and competitive changes.
Marketplaces reward advertising spend with improved organic rankings. TACOS and Total ROAS allow a full view of performance, profitability, and forecasting.
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