Why Your eCommerce Brand Should Invest in a Multi-Channel Strategy Multi-channel branding is a marketing strategy that involves promoting a brand through multiple channels or platforms, such as social media, television, print media, radio, and digital advertising. The goal is to create a cohesive and consistent brand image and message across all channels, while also… Continue reading Why Your eCommerce Brand Should Invest in a Multi-Channel Strategy
An eCommerce Seller’s Guide to Upselling & Cross-Selling Online How Are Upselling and Cross-Selling Different? Upselling and cross-selling are both sales techniques used by businesses to increase revenue from customers, but they differ in their approach and objective. Upselling is the practice of encouraging a customer to buy a more expensive or premium version of… Continue reading An eCommerce Seller’s Guide to Upselling & Cross-Selling Online
Jeff Campbell on the Lunch with Norm Podcast Revenue is Vanity, Profit is Sanity: Balancing COGS & ROAS for Profitable Growth Jeff Campbell, co-founder and President of aiCommerce, featured on the Lunch with Norm Podcast in March 2023. On the podcast episode, Campbell covers topics such as maximizing profitability, brand visibility, and brand growth, focusing… Continue reading Jeff Campbell on the Lunch with Norm Podcast
Balancing DTC eCommerce: Websites & Marketplaces DTC (Direct-to-Consumer) eCommerce refers to a business model where companies sell their products or services directly to consumers through online channels such as their website, social media, marketplaces, or mobile applications. This approach eliminates the need for intermediaries such as wholesalers or retailers. Due to advancements in technology and changing… Continue reading Balancing DTC eCommerce: Websites & Marketplaces
Why You Should Use Affiliate Marketing to Build Your Brand What is Affiliate Marketing? Affiliate marketing is a type of online marketing where businesses partner with third-party affiliates to promote their products or services. Affiliates do this promotion on various channels, such as their websites, social media platforms, or email lists. Businesses will provide affiliates… Continue reading Why You Should Use Affiliate Marketing to Build Your Brand
Social Commerce Part 2: Influencer Marketing Social Commerce Part 1 Recap Social commerce refers to the use of social media platforms as a sales channel to facilitate eCommerce sales. It allows companies to engage with customers, build brand awareness, and ultimately drive sales directly through social media platforms. Social commerce sales have particularly taken off… Continue reading Social Commerce Part 2: Influencer Marketing
What is Social Commerce? The strong majority of today’s eCommerce sales come from 1) a company’s website, 2) 3rd Party Marketplaces such as Amazon, and 3) Social commerce. Social commerce refers to the use of social media platforms as a sales channel to facilitate eCommerce transactions. It allows companies to engage with customers, build brand… Continue reading Social Commerce Part 1: What is It & Why Should You Invest in It?
Values help define a brand and what it stands for. When brand values align with customer beliefs, a positive emotional connection can be developed, leading to increased customer loyalty. Why Are Brand Values Important? Brand values are important for a variety of reasons. First, they help to define the brand and what it stands… Continue reading How Brand Values Can Affect Customer Loyalty
Coupons and discounts are a great way to increase customer loyalty and attract new customers. The majority of consumers are looking for good deals on their purchases, and approximately 93% of shoppers use at least one coupon code or discount every year. While it is important to offer these discounts, it is equally as crucial to use… Continue reading Using Coupons & Discounts Without Sacrificing Profitability
Post-purchase marketing is a crucial part of any eCommerce marketing strategy; however, it is often overlooked. Repeat customers account for approximately 40% of a brand’s revenues, and they tend to have a higher average order value, so having a strong post-purchase strategy drives increases in revenue, customer referrals, and builds brand loyalty. The customer journey can… Continue reading The Importance of Post-Purchase Marketing
