What is Social Commerce? The strong majority of today’s eCommerce sales come from 1) a company’s website, 2) 3rd Party Marketplaces such as Amazon, and 3) Social commerce. Social commerce refers to the use of social media platforms as a sales channel to facilitate eCommerce transactions. It allows companies to engage with customers, build brand… Continue reading Social Commerce Part 1: What is It & Why Should You Invest in It?
Values help define a brand and what it stands for. When brand values align with customer beliefs, a positive emotional connection can be developed, leading to increased customer loyalty. Why Are Brand Values Important? Brand values are important for a variety of reasons. First, they help to define the brand and what it stands… Continue reading How Brand Values Can Affect Customer Loyalty
Coupons and discounts are a great way to increase customer loyalty and attract new customers. The majority of consumers are looking for good deals on their purchases, and approximately 93% of shoppers use at least one coupon code or discount every year. While it is important to offer these discounts, it is equally as crucial to use… Continue reading Using Coupons & Discounts Without Sacrificing Profitability
Post-purchase marketing is a crucial part of any eCommerce marketing strategy; however, it is often overlooked. Repeat customers account for approximately 40% of a brand’s revenues, and they tend to have a higher average order value, so having a strong post-purchase strategy drives increases in revenue, customer referrals, and builds brand loyalty. The customer journey can… Continue reading The Importance of Post-Purchase Marketing
