Mastering Social Commerce: A Comprehensive Guide for eCommerce Brands In the digital age, social commerce has emerged as a powerhouse for eCommerce brands, providing an immersive and direct way to connect with customers. Platforms like Instagram, Facebook, and TikTok have become integral to online shopping experiences. To stand out in this competitive landscape, brands need… Continue reading Mastering Social Commerce: A Comprehensive Guide for eCommerce Brands
Why Are Retailers Increasing Their Free Shipping Thresholds? Imagine that you’re browsing through a website and you hit it off with a product. Next to your perfect product, lies a small line shouting “minimum spend of $$$ for free shipping” There are no guesses to your next move – abandon the cart and move on!… Continue reading Why Are Retailers Increasing Their Free Shipping Thresholds?
Stay Competitive: Leveraging a 3PL for eCommerce Growth eCommerce can quickly pull your attention in many directions, causing important details to slip through the cracks. One area that cannot stumble, though, is your logistics. Whether you’re overwhelmed and need help or simply want to lessen the burden on your shoulders, a third-party logistics (3PL) provider… Continue reading Stay Competitive: Leveraging a 3PL for eCommerce Growth
Cyber Weekend 2023: Predictions & Forecasts As we gear up for Cyber Weekend 2023, the annual shopping extravaganza comprising Black Friday, Cyber Monday, and beyond, the retail landscape is set for yet another transformative year. With shifting consumer behaviors, technological advancements, and economic factors at play, it’s crucial for businesses to anticipate the trends and… Continue reading Cyber Weekend 2023: Predictions & Forecasts
Choosing the Optimal Marketplace for Your Brand Selecting the right marketplace is not a one-size-fits-all decision. It depends on your brand, products, target audience, and business objectives. Take the time to evaluate and compare different options to find the best fit for your brand. Considerations for Choosing a Marketplace Define your Goals and Target… Continue reading Choosing the Optimal Marketplace for Your Brand
Meet the Marketplaces Part 3: Instacart Instacart is an online grocery delivery and pickup service that operates as a marketplace connecting customers with local stores and personal shoppers. Through the Instacart marketplace, users can browse and purchase groceries, household items, and other products from various retailers in their area. For brands to advertise or appear… Continue reading Meet the Marketplaces Part 3: Instacart
Using Buy with Prime to Increase Sales aiCommerce is proud to announce that we are now official partners of Amazon’s Buy with Prime. Buy with Prime allows US-based Amazon Prime members to shop directly from participating online stores using the Prime shopping benefits. With this new partnership, we are able to bring this amazing new… Continue reading Using Buy with Prime to Increase Sales
Preparing Your Brand for Success on Prime Day Amazon Prime Day is an annual shopping event exclusively for Amazon Prime members. It was first introduced by Amazon in 2015 as a way to celebrate its anniversary and has since become one of the biggest online shopping events globally. Over the last several years, the… Continue reading Preparing Your Brand for Success on Prime Day
Improving Marketplace Product Listing Conversion Rates Most retail and eCommerce veterans are very familiar with the “Sales Equation” where Revenue = Traffic x Conversion Rate x Average Order Value. As a seller, traffic (i.e. clicks, visits), conversion rate (CVR), and average order value (AOV) are your main levers to increase revenue. While advertising, views, and… Continue reading Improving Marketplace Product Listing Conversion Rates
Utilizing an AI-Human Hybrid Strategy to Maximize Success In today’s rapidly evolving digital marketing landscape, staying ahead of the competition requires innovative approaches and cutting-edge technology. As the Head of Activation here at aiCommerce, I have seen the remarkable impact that artificial intelligence (AI) and machine learning (ML) can have on campaign performance and client… Continue reading Utilizing an AI-Human Hybrid Strategy to Maximize Success
