Meet the Marketplaces Part 1: Walmart Marketplace Walmart is the nation’s largest retailer, and 90% of the US population lives within 10 miles of a store. In the last month, nearly two-thirds of US consumers made a purchase from Walmart, and their marketplace is currently the second largest online marketplace in sales behind Amazon. When… Continue reading Meet the Marketplaces Part 1: Walmart Marketplace
B2B v. B2C Marketplaces: Which Should Your Brand Pursue? What is the Difference between B2B and B2C Marketplaces? Target Audience: A B2B (business-to-business) marketplace is an online platform that facilitates the buying and selling of goods or services between businesses. In a B2B marketplace, businesses can purchase products or services from other businesses, as well as… Continue reading B2B v. B2C Marketplaces: Which Should Your Brand Pursue?
Why Your eCommerce Brand Should Invest in a Multi-Channel Strategy Multi-channel branding is a marketing strategy that involves promoting a brand through multiple channels or platforms, such as social media, television, print media, radio, and digital advertising. The goal is to create a cohesive and consistent brand image and message across all channels, while also… Continue reading Why Your eCommerce Brand Should Invest in a Multi-Channel Strategy
An eCommerce Seller’s Guide to Upselling & Cross-Selling Online How Are Upselling and Cross-Selling Different? Upselling and cross-selling are both sales techniques used by businesses to increase revenue from customers, but they differ in their approach and objective. Upselling is the practice of encouraging a customer to buy a more expensive or premium version of… Continue reading An eCommerce Seller’s Guide to Upselling & Cross-Selling Online
Jeff Campbell on the Lunch with Norm Podcast Revenue is Vanity, Profit is Sanity: Balancing COGS & ROAS for Profitable Growth Jeff Campbell, co-founder and President of aiCommerce, featured on the Lunch with Norm Podcast in March 2023. On the podcast episode, Campbell covers topics such as maximizing profitability, brand visibility, and brand growth, focusing… Continue reading Jeff Campbell on the Lunch with Norm Podcast
Balancing DTC eCommerce: Websites & Marketplaces DTC (Direct-to-Consumer) eCommerce refers to a business model where companies sell their products or services directly to consumers through online channels such as their website, social media, marketplaces, or mobile applications. This approach eliminates the need for intermediaries such as wholesalers or retailers. Due to advancements in technology and changing… Continue reading Balancing DTC eCommerce: Websites & Marketplaces
Why You Should Use Affiliate Marketing to Build Your Brand What is Affiliate Marketing? Affiliate marketing is a type of online marketing where businesses partner with third-party affiliates to promote their products or services. Affiliates do this promotion on various channels, such as their websites, social media platforms, or email lists. Businesses will provide affiliates… Continue reading Why You Should Use Affiliate Marketing to Build Your Brand
Social Commerce Part 2: Influencer Marketing Social Commerce Part 1 Recap Social commerce refers to the use of social media platforms as a sales channel to facilitate eCommerce sales. It allows companies to engage with customers, build brand awareness, and ultimately drive sales directly through social media platforms. Social commerce sales have particularly taken off… Continue reading Social Commerce Part 2: Influencer Marketing
What is Social Commerce? The strong majority of today’s eCommerce sales come from 1) a company’s website, 2) 3rd Party Marketplaces such as Amazon, and 3) Social commerce. Social commerce refers to the use of social media platforms as a sales channel to facilitate eCommerce transactions. It allows companies to engage with customers, build brand… Continue reading Social Commerce Part 1: What is It & Why Should You Invest in It?
Values help define a brand and what it stands for. When brand values align with customer beliefs, a positive emotional connection can be developed, leading to increased customer loyalty. Why Are Brand Values Important? Brand values are important for a variety of reasons. First, they help to define the brand and what it stands… Continue reading How Brand Values Can Affect Customer Loyalty
