Coupons and discounts are a great way to increase customer loyalty and attract new customers. The majority of consumers are looking for good deals on their purchases, and approximately 93% of shoppers use at least one coupon code or discount every year. While it is important to offer these discounts, it is equally as crucial to use… Continue reading Using Coupons & Discounts Without Sacrificing Profitability
Post-purchase marketing is a crucial part of any eCommerce marketing strategy; however, it is often overlooked. Repeat customers account for approximately 40% of a brand’s revenues, and they tend to have a higher average order value, so having a strong post-purchase strategy drives increases in revenue, customer referrals, and builds brand loyalty. The customer journey can… Continue reading The Importance of Post-Purchase Marketing
