Your Ultimate Guide to Amazon Prime Day 2025: Strategies for Maximum Impact

Amazon Prime Day 2025 is expected to be one of the biggest eCommerce events of the year—and if 2024’s numbers were any indication, brands that plan early and act decisively will come out on top. Whether you’re a seasoned seller or entering Prime Day for the first time, this guide will walk you through everything you need to prepare, win, and grow your presence long after the event ends.

Section 1: Key Dates and Insights from Prime Day 2024

• Recap of 2024:
  
  

• Amazon reported record-breaking sales, with small businesses seeing a 20% YoY increase.
  
  

• Deals extended beyond Amazon—Walmart, Target, and others ran parallel events.
  
  

• Predicted 2025 Dates:
  
  

• Based on historical data, Prime Day will likely land in mid-July.
  
  

• Amazon typically announces dates ~4 weeks in advance.
  
  

Section 2: Inventory and Operations Planning

• Forecast Demand:
  
  

• Use historical data + new product trends to estimate sales.
  
  

• Watch for seasonal items trending in early summer.
  
  

• Supply Chain Coordination:
  
  

• Ship to FBA at least 4 weeks before Prime Day.
  
  

• Use 3PLs or backup fulfillment plans to avoid FBA delays.
  
  

• Inventory Tips:
  
  

• Leverage restock limits strategically.
  
  

• Build buffer stock for top SKUs.
  
  

Section 3: Listing Optimization

• Content Readiness:
  
  

• Optimize titles, bullet points, and A+ content well in advance.
  
  

• Use high-converting images and videos (lifestyle + product demos).
  
  

• Keyword Strategy:
  
  

• Use tools like Helium 10 or Jungle Scout to update search terms.
  
  

• Prioritize Prime Day-specific long-tails (e.g., “best Prime Day deals on…”).
  
  

Section 4: Lightning Deals, Coupons & Promotions

• Lightning Deals:
  
  

• Submit early—slots are limited and fill up fast.
  
  

• Choose your bestsellers with high inventory and solid reviews.
  
  

• Coupons & Vouchers:
  
  

• Plan stackable incentives to drive urgency.
  
  

• Consider tiered discounts for higher cart value.
  
  

• Prime Exclusive Discounts:
  
  

• Highlight these early in your ad creative and messaging.
  
  

Section 5: Advertising Strategy

• PPC Prep:
  
  

• Increase budget caps ahead of the event.
  
  

• Launch new Sponsored Product and Sponsored Brand campaigns 2–3 weeks in advance to give time for learning.
  
  

• Targeting:
  
  

• Retarget prior visitors with DSP.
  
  

• Bid higher on branded and competitor keywords leading into the event.
  
  

• Post-Prime Day:
  
  

• Don’t stop campaigns cold. Retarget, upsell, and capture delayed buyers.
  
  

Section 6: Influencer and Social Media Integration

• TikTok & Instagram:
  
  

• Start teasing deals early—use countdowns, unboxing content, and early access offers.
  
  

• Leverage TikTok Shop or Amazon Influencer Storefront links.
  
  

• Affiliate Prep:
  
  

• Reach out to content creators and provide custom links + promo copy.
  
  

Section 7: Multichannel Considerations

• Walmart, Target, Shopify:
  
  

• Offer synchronized deals and redirect traffic accordingly.
  
  

• Consider bundling or creating channel-exclusive offers.
  
  

• Email + SMS:
  
  

• Tease deals a week before.
  
  

• Send reminders with limited-time urgency on Prime Day itself.
  
  

Section 8: Post-Prime Day Remarketing Strategy

• Customer Follow-up:
  
  

• Use post-event email flows to upsell, request reviews, and re-engage.
  
  

• Analytics Review:
  
  

• Dig into ad performance, top ASINs, and inventory velocity.
  
  

• Adjust listings and strategy for Q4 based on Prime Day learnings.
  
  

Brands that win on Prime Day don’t rely on luck—they rely on data, preparation, and agility. Whether you’re optimizing ads, adjusting your listings, or coordinating operations, now’s the time to get ready.

At aiCommerce, we help brands develop full-funnel strategies to succeed during tentpole events like Prime Day—and beyond.