2021 Amazon Prime Day Stats

Prime Day is always Amazon’s best day of the year.  Taking advantage of the sales is a great opportunity for buyers and sellers are able to boost their awareness by optimizing their products across Amazon.  Since 2017, sales from Prime Day have consistently increased, starting at $2.41 million in 2017 and just surpassing $11.2 million in 2021.  With a shift in consumers purchasing habits from in-store to online, Amazon and other online marketplaces have seen increased success and demand since the onset of the COVID-19 pandemic in early 2020.  In 2021, Prime Day deals resulted in a 71% spike in sales and 37% spike in total units sold.  There are many way to ensure your products are optimized, including choosing the right keywords, utilizing Amazon ads, getting good reviews, and making sure to upkeep on overall branding.

aiCommerce is a global digital marketing agency with a focus on retail and eCommerce marketplaces.  With decades of experience, aiCommerce can help your brand grow across eCommerce channels to gain brand awareness and increase sales, all backed by our 90-day guarantee.  To here inside perspectives from aiCommerce President Jeff Campbell, check out his appearance on Yardline and our very own brand building webinar series.  The aiCommerce blog gives readers valuable insight into various aspects of being a marketplace seller.  Featuring articles on industry news, marketplace updates, and recommendations for the future of eCommerce world, aiCommerce is your one-stop-shop for all eCommerce industry news and updates.  In a quickly changing, vast eCommerce world it is crucial to stay agile and adaptive while growing your brand across various channels.