Since 2020, the eCommerce industry has seen unprecedented growth. In order for brands to continue improving and growing, some adjustments need to be made to accommodate consumer trends and preferences. Check out our top 5 eCommerce recommendations for 2023. 1. Invest in Multi-Channel Branding The first eCommerce recommendation for 2023 is to invest in multi-channel … Continue reading 2023 eCommerce Recommendations
Amazon Attribution is a powerful tool that brands and advertisers can use to drive and optimize their off-channel advertising efforts. What is Amazon Attribution? Amazon’s Attribution program is a platform that enables brands to attribute the sales and revenue generated from their off-Amazon advertising campaigns. It helps advertisers understand the effectiveness of their campaigns, identify… Continue reading Utilizing Amazon’s Attribution Program to Build Your Brand
Are you wondering where to focus in 2023? Now more than ever, businesses are looking to make purchases online, upending the traditional model of rep relationships and the typical buying experience. Taking advantage of the opportunities B2B eCommerce can provide you is a great step toward growing your brand in 2023. Learn more about the… Continue reading B2B eCommerce Marketplaces White Paper
The eCommerce industry has evolved exponentially over the last several years, and will continue to do so for the foreseeable future. With global sales reaching over $5 trillion, eCommerce sales make up almost 20% of all retail purchases. With 2023 on the horizon, let’s take a moment to recap industry trends and news from 2022.… Continue reading 2022 Wrapped: How Has the Industry Changed This Year?
