Getting Your Brand Launched on Marketplaces Getting an eCommerce brand started on marketplaces can be a daunting task. It’s important to understand the steps needed in order to successfully launch your brand online and reach your target audience. The below guide assumes you have defined your brand identity, positioning/differentiators, target audience, and products available for… Continue reading Getting Your Brand Launched on Marketplaces
The Social Media Opportunity Why Your Brand Should Consider Incorporating Social Media Advertising into Your Marketing Strategy What is Social Media Advertising & How Can it Be Useful For Brands? Social media advertising refers to the process of creating advertisements on various social media platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, and… Continue reading The Social Media Opportunity
An eCommerce Seller’s Guide to Utilizing AI to Build a Competitive Advantage Over the last several years, AI has become more mainstream and integrated into various aspects of our lives. With the emergence of voice assistants like Amazon’s Alexa, Apple’s Siri, Google Assistant, and Microsoft’s Cortana, AI-powered assistants have become commonplace in smart homes, smartphones,… Continue reading An eCommerce Seller’s Guide to Utilizing AI to Build a Competitive Advantage
Utilizing TikTok & TikTok Ads to Grow Your Brand Online TikTok’s massive user base, high engagement, viral potential, creative opportunities, authenticity, influencer collaborations, trend-driven nature, and advertising options make it a compelling platform for brands to connect with their target audience, increase brand visibility, and drive business growth. The TikTok Emergence TikTok has grown significantly… Continue reading Utilizing TikTok & TikTok Ads to Grow Your Brand Online
Jeff Campbell on The Seller Process Jeff Campbell, co-founder and President of aiCommerce, featured on The Seller Process in June 2023. On the podcast episode, Campbell covers topics such as expanding into new channels, maximizing profitability, brand visibility, and brand growth, testing different advertising channels, multi-channel branding, and more. To learn more about how to… Continue reading Jeff Campbell on The Seller Process
Choosing the Optimal Marketplace for Your Brand Selecting the right marketplace is not a one-size-fits-all decision. It depends on your brand, products, target audience, and business objectives. Take the time to evaluate and compare different options to find the best fit for your brand. Considerations for Choosing a Marketplace Define your Goals and Target… Continue reading Choosing the Optimal Marketplace for Your Brand
Meet the Marketplaces Part 3: Instacart Instacart is an online grocery delivery and pickup service that operates as a marketplace connecting customers with local stores and personal shoppers. Through the Instacart marketplace, users can browse and purchase groceries, household items, and other products from various retailers in their area. For brands to advertise or appear… Continue reading Meet the Marketplaces Part 3: Instacart
Using Buy with Prime to Increase Sales aiCommerce is proud to announce that we are now official partners of Amazon’s Buy with Prime. Buy with Prime allows US-based Amazon Prime members to shop directly from participating online stores using the Prime shopping benefits. With this new partnership, we are able to bring this amazing new… Continue reading Using Buy with Prime to Increase Sales
Preparing Your Brand for Success on Prime Day Amazon Prime Day is an annual shopping event exclusively for Amazon Prime members. It was first introduced by Amazon in 2015 as a way to celebrate its anniversary and has since become one of the biggest online shopping events globally. Over the last several years, the… Continue reading Preparing Your Brand for Success on Prime Day
Improving Marketplace Product Listing Conversion Rates Most retail and eCommerce veterans are very familiar with the “Sales Equation” where Revenue = Traffic x Conversion Rate x Average Order Value. As a seller, traffic (i.e. clicks, visits), conversion rate (CVR), and average order value (AOV) are your main levers to increase revenue. While advertising, views, and… Continue reading Improving Marketplace Product Listing Conversion Rates
