Amazon unBoxed 2022 Highlights Last week at their unBoxed conference in New York City, Amazon announced multiple new technologies they are launching to continue to make their platforms more customer-centric and move the eCommerce world forward. Self-Service Sponsored Display Video Campaigns With Amazon’s new video creative via Sponsored Display, brands are able to showcase products… Continue reading What’s New from Amazon?
One of the most critical factors to be successful in Amazon selling is building a brand. It may seem like sellers are out there just throwing products up and they are flying off the virtual shelf, but this is typically not the case. Sellers are taking the time in building a brand that people… Continue reading Building a Brand & Creating Awareness on Amazon
BSR is short for “Best Sellers Rank.” BSR is a score that specifies where a specific Amazon product ranks within the categories and subcategories under particular listings. BSR is determined using historical and recent sales data. Suppose you are new to selling on Amazon, understanding the difference between Amazon Best Sellers Rank and organic ranking.… Continue reading What Is “BSR” And Why Should I Care?
Amazon Keywords The use and importance of the right keywords has been one of the most important tools for E-commerce sellers and advertisers alike. That being said the exact definition of keywords can be hard to define. A quick Google search of “what are keywords” will yield multiple definitions with conflicting answers. It can be… Continue reading How to use Amazon Keywords