aiCommerce helps eCommerce sellers navigate and build their capabilities for marketplace and multi-channel expansion. This includes building fulfillment and technology partnerships, forecasting revenue, margin, and initial investments, understanding the audience of each channel, product optimization, and maximizing profitability across channels.
Amazon is only the beginning, although too many brands stop there. While a multi-channel strategy can be overwhelming, many brands find Amazon alternatives to be more efficient and targeted. Selecting and launching new eCommerce channels requires market intelligence, strategy, and financial considerations.
What is a Multi-Channel DTC Strategy?
A multi-channel strategy involves brands selling through multiple channels, including email marketing, marketplaces, social commerce, search, Google shopping, chat sales, in-app shopping, and DTC websites.
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What are B2B Marketplaces?
B2B marketplaces facilitate the selling of products or services between two businesses online. B2B sales typically serve mid-size and large organizations, retailers, wholesalers, and resellers.
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Why Should You Sell to Retailers?
In this type of relationship, brands/manufacturers/distributors will sell their products to retailers in bulk at wholesale prices – typically receiving purchase orders on a consistent basis. This gives brands access to sales funnel expansion and an in-store brand presence.
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