Preparing Your Brand for Success on Prime Day

Amazon Prime Day is an annual shopping event exclusively for Amazon Prime members. It was first introduced by Amazon in 2015 as a way to celebrate its anniversary and has since become one of the biggest online shopping events globally. Over the last several years, the occasion has grown to be one of the largest online shopping days of the year.  In 2021, Prime Day saw approximately $11.2 billion in sales.  Prime Day typically takes place over a 48-hour period, offering Prime members access to a wide range of discounts, deals, and promotions on various products.

Preparing Your Brand for a Successful Prime Day:

• Ensure Ample Inventory: It’s crucial for brands to assess their inventory levels and ensure they have enough stock to meet the increased demand because running out of stock during Prime Day can result in missed sales opportunities and disappointed customers.

• Plan Promotions and Discounts: Create a strategic pricing and promotion plan for Prime Day. Identify which products to discount and determine the level of discounts or special offers you can provide to entice customers. Consider lightning deals, percentage-off discounts, bundle offers, or limited-time promotions to attract attention.

• Optimize Product Listings: Use relevant keywords in titles, bullet points, and descriptions to improve discoverability. High-quality product images and compelling product descriptions can also enhance the appeal of your listings.

• Utilize Amazon Advertising: Consider running Sponsored Products or Sponsored Brands campaigns to drive traffic and conversions. Allocate an advertising budget specifically for Prime Day to maximize exposure.

• Enhance Reviews and Ratings: Positive reviews and high ratings play a crucial role in convincing customers to purchase. Encourage satisfied customers to leave reviews and consider running campaigns to gather feedback and improve your ratings. Address any negative reviews promptly and provide excellent customer service.

• Optimize Fulfillment: Ensure that your fulfillment process is optimized to handle the increased order volume efficiently. Consider utilizing Amazon’s FBA service to benefit from their fast and reliable shipping options. Offering Prime-eligible products can improve visibility and attract Prime members.

• Pre-Event Marketing: Build anticipation for Prime Day by promoting your participation across various marketing channels. Utilize social media, email marketing, and your website to generate excitement, create buzz, and inform customers about upcoming deals. Consider offering early access or exclusive deals for your loyal customers.

• Monitor Performance: Continuously monitor the performance of your products during Prime Day. Keep an eye on sales, traffic, and customer feedback. Be ready to adjust your strategies and promotions if necessary, based on real-time data and customer response.

How aiCommerce Can Help Your Brand Prepare for Prime Day:

With an in-depth understanding of consumer behavior, expertise in Amazon advertising, and being an Amazon Verified Partner, aiCommerce has access to Amazon-specific data, tools, and support.  We have extensive knowledge and a proven process across dozens of product categories to ensure your Amazon initiatives enjoy profitable growth.

• Amazon Ads & PPC Management: Managing your Amazon ad campaign can be a very complicated process and extremely frustrating.  Having a strategy is the most important aspect of running your amazon campaigns. aiCommerce’s PPC services get you one step ahead of the competition, and our AI and human hybrid strategies will help you increase your Amazon Ad ROAS.

• SEO & Product Listing Optimization: With expert writers who will write unique product titles, descriptions, and content that will result in conversions, our team will also give expert advice on photos and videos which will help optimize your listings. Having your listings optimized will also help your auto ad campaigns be delivered to the right audience.  

• Amazon Post Management: Amazon Posts give your brand story to appropriate customers as they scan your categories on Amazon. Customers can click through Posts to search your brand’s feed and build product pages straight from your feed. The aiCommerce team can help with developing and managing Amazon Posts, developing inviting brand content and optimize your brand on Amazon.