The Global Spin Podcast Revenue is Vanity, Profit is Sanity Jeff Campbell, co-founder and President of aiCommerce, featured on The Global Spin podcast in October 2023. During the episode, Campbell discussed different marketing strategies for maximizing profitability, balancing COGS and ROAS, and more. Check out some key takeaways from the episode below: Discussing the impacts of big… Continue reading The Global Spin Podcast
The Art of Marketing Operations Podcast Marketing Diversification: Where Pixels Meet Pavement Jeff Campbell, co-founder and President of aiCommerce, featured on Taylor’s The Art of Marketing Operations podcast in September 2023. During the episode, Campbell discussed multiple opportunities within the eCommerce marketing space, including social commerce, cross-channel growth, and more. Check out some key takeaways from the… Continue reading The Art of Marketing Operations Podcast
A Guide to Positioning Your Products as Gift Ideas This Holiday Season The holiday season is a time of joy, celebration, and, of course, gift-giving. As an eCommerce brand, positioning yourself as the go-to destination for holiday gifts can be a game changer for your business. Regardless of your product, creating a strong holiday gift… Continue reading A Guide to Positioning Your Products as Gift Ideas This Holiday Season
Amazon Faces FTC Lawsuit: What Does It Mean for Brands? The Amazon v. Federal Trade Commission (FTC) lawsuit, which has captured everyone’s attention, represents a pivotal moment in the ongoing battle between regulatory bodies and technology giants. The FTC’s decision to take legal action against the company marks a critical juncture in the broader discourse… Continue reading Amazon Faces FTC Lawsuit: What Does It Mean for Brands?
How to Use TikTok to Boost Your Holiday Sales The holiday season is a crucial time for eCommerce brands to boost sales and connect with their audience. With the explosive growth of TikTok, it has become a powerful platform for both product discovery and making an immediate conversion opportunity. Check out how your brand can… Continue reading How to Use TikTok to Boost Your Holiday Sales
Takeaways & News from Amazon Accelerate 2023 Amazon Accelerate serves as a platform for Amazon to showcase its latest innovations, strategies, and plans for the future. This year, Amazon unveiled a plethora of exciting announcements and insights at the event. From customer-centric initiatives to seller empowerment, sustainability efforts to cutting-edge technology, Amazon’s announcements demonstrate their… Continue reading Takeaways & News from Amazon Accelerate 2023
10-Step Holiday Preparedness Checklist Preparing for the holiday season is crucial for eCommerce brands to maximize sales and provide a seamless shopping experience for customers. Check out these tips for preparing for the holidays: Set Clear Objectives: Define your holiday season goals, such as sales targets, customer acquisition targets, or brand awareness goals. Setting these… Continue reading 10-Step Holiday Preparedness Checklist
Quarterly Economic and M&A Market Update Jeff Campbell, co-founder and President of aiCommerce, featured on Arkona’s Intentional Growth podcast in September 2023. The episode featured numerous industry experts in a quarterly economic and M&A update. Check out some key takeaways from the episode below: China is currently experiencing demographic and economic challenges, while India is currently growing… Continue reading Quarterly Economic and M&A Market Update
TikTok Shop: A Game-Changer for Brand Growth In the ever-evolving landscape of social media marketing, TikTok has emerged as a powerhouse platform, captivating millions of users worldwide with its short-form videos and engaging content. While it began as a hub for lip-syncing and dancing videos, TikTok has evolved into a multifaceted platform, offering numerous opportunities for… Continue reading TikTok Shop: A Game-Changer for Brand Growth
Amazon Accelerate News & Takeaways Every year, Amazon Accelerate draws the attention of eCommerce enthusiasts, business owners, and tech enthusiasts alike. This conference serves as a platform for Amazon to showcase its latest innovations, strategies, and plans for the future. This year, Amazon Accelerate has once again lived up to its reputation, unveiling a plethora… Continue reading Amazon Accelerate News & Takeaways
