Amazon unBoxed 2023 Recap Amazon unBoxed 2023, the tech giant’s annual conference, recently concluded with a bang, and it was nothing short of extraordinary. With an array of new product releases, updates, and innovative ideas, Amazon continues to push the boundaries of technology and redefine the way we live, work, and shop. Check out some… Continue reading Amazon unBoxed 2023 Recap
eComm Breakthrough Jeff Campbell, co-founder and President of aiCommerce, featured on the eComm Breakthrough podcast in July 2023. During the episode, Campbell discussed leveraging marketing to unlock exponential growth. Here’s a sneak peek at what Campbell covers during the episode: Why marketplace expansion is critical for brand growth Strategic marketplace roadmaps Five-step framework for profitability eCommerce trends… Continue reading eComm Breakthrough
Prime Big Deal Days Recap Prime Big Deal Days, Amazon’s second Prime Day sale of the year, has come and gone, kicking off the season of holiday spending. The sale once again demonstrated Amazon’s dominance in the eCommerce world, despite the current legal allegations. We’ll be delving into some key statistics and takeaways, shedding light on… Continue reading Prime Big Deal Days Recap
Prepare for This Year’s Cyber 5: Strategies for Success The holiday shopping season is just around the corner, and for eCommerce brands, it’s time to gear up for one of the most critical periods of the year—the Cyber 5. Comprising Thanksgiving, Black Friday, Cyber Monday, and the weekend in between, the Cyber 5 is a… Continue reading Prepare for This Year’s Cyber 5: Strategies for Success
The Global Spin Podcast Revenue is Vanity, Profit is Sanity Jeff Campbell, co-founder and President of aiCommerce, featured on The Global Spin podcast in October 2023. During the episode, Campbell discussed different marketing strategies for maximizing profitability, balancing COGS and ROAS, and more. Check out some key takeaways from the episode below: Discussing the impacts of big… Continue reading The Global Spin Podcast
The Art of Marketing Operations Podcast Marketing Diversification: Where Pixels Meet Pavement Jeff Campbell, co-founder and President of aiCommerce, featured on Taylor’s The Art of Marketing Operations podcast in September 2023. During the episode, Campbell discussed multiple opportunities within the eCommerce marketing space, including social commerce, cross-channel growth, and more. Check out some key takeaways from the… Continue reading The Art of Marketing Operations Podcast
A Guide to Positioning Your Products as Gift Ideas This Holiday Season The holiday season is a time of joy, celebration, and, of course, gift-giving. As an eCommerce brand, positioning yourself as the go-to destination for holiday gifts can be a game changer for your business. Regardless of your product, creating a strong holiday gift… Continue reading A Guide to Positioning Your Products as Gift Ideas This Holiday Season
Amazon Faces FTC Lawsuit: What Does It Mean for Brands? The Amazon v. Federal Trade Commission (FTC) lawsuit, which has captured everyone’s attention, represents a pivotal moment in the ongoing battle between regulatory bodies and technology giants. The FTC’s decision to take legal action against the company marks a critical juncture in the broader discourse… Continue reading Amazon Faces FTC Lawsuit: What Does It Mean for Brands?
How to Use TikTok to Boost Your Holiday Sales The holiday season is a crucial time for eCommerce brands to boost sales and connect with their audience. With the explosive growth of TikTok, it has become a powerful platform for both product discovery and making an immediate conversion opportunity. Check out how your brand can… Continue reading How to Use TikTok to Boost Your Holiday Sales
Takeaways & News from Amazon Accelerate 2023 Amazon Accelerate serves as a platform for Amazon to showcase its latest innovations, strategies, and plans for the future. This year, Amazon unveiled a plethora of exciting announcements and insights at the event. From customer-centric initiatives to seller empowerment, sustainability efforts to cutting-edge technology, Amazon’s announcements demonstrate their… Continue reading Takeaways & News from Amazon Accelerate 2023
