The Importance of SEO & CRO in eCommerce In the ever-evolving world of eCommerce, brands often find themselves at a crossroads when deciding on the right platforms to sell their products. Luxury eCommerce sales are on track to slightly outpace overall eCommerce sales this year, and department store sites and apps are leading the pack,… Continue reading Is There An Opportunity for Premium Brands on Walmart.com?
The Importance of SEO & CRO in eCommerce In the fast-paced world of eCommerce, standing out from the crowd is no longer a choice; it’s a necessity. Two critical tools in your arsenal for achieving success online are Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO). When these two strategies converge, they… Continue reading The Importance of SEO & CRO in eCommerce
The Retention Marketing Manual for Sellers As the eCommerce industry continues to grow, so does the threat of fraud. For online businesses, detecting and preventing fraud is crucial to safeguarding their reputation and maintaining the trust of their customers. While improvements have been made as eCommerce becomes more popular, eCommerce merchants still lost 3% of revenue… Continue reading The Retention Marketing Manual for Sellers
Protect Your eCommerce Business: Tips & Tricks for Detecting and Preventing Fraud As the eCommerce industry continues to grow, so does the threat of fraud. For online businesses, detecting and preventing fraud is crucial to safeguarding their reputation and maintaining the trust of their customers. While improvements have been made as eCommerce becomes more popular,… Continue reading Protect Your eCommerce Business: Tips & Tricks for Detecting and Preventing Fraud
Kenji Gjovig on The Seller Process Podcast Expanding from Amazon to Brick-and-Mortar Stores Kenji Gjovig of our sister company, Brands 10X, discusses the challenges and strategies for transitioning from Amazon to physical retail on this episode of The Seller Process. On the episode, Gjovig discusses the main steps to take to emerge in a brick and… Continue reading Kenji Gjovig on The Seller Process Podcast
Prime Day 2023 Takeaways Amazon Prime Day, the eagerly anticipated shopping extravaganza, has come and gone this summer, leaving behind a trail of staggering statistics and insights. As one of the world’s largest online shopping events, Prime Day has once again demonstrated its prowess in attracting hordes of shoppers and generating record-breaking sales. We’ll be… Continue reading Prime Day 2023 Takeaways
Jeff Campbell on The Marketing Perspective Podcast In July, aiCommerce President Jeff Campbell spoke on The Marketing Perspective podcast, touching on topics such as maximizing profitability, balancing COGS and ROAS, and more. Drawing from his vast experience working with major marketplaces like Amazon, Walmart, and Target, Jeff reveals insightful strategies and tactics to strike the… Continue reading Jeff Campbell on The Marketing Perspective Podcast
Getting Your Brand Launched on Marketplaces Getting an eCommerce brand started on marketplaces can be a daunting task. It’s important to understand the steps needed in order to successfully launch your brand online and reach your target audience. The below guide assumes you have defined your brand identity, positioning/differentiators, target audience, and products available for… Continue reading Getting Your Brand Launched on Marketplaces
The Social Media Opportunity Why Your Brand Should Consider Incorporating Social Media Advertising into Your Marketing Strategy What is Social Media Advertising & How Can it Be Useful For Brands? Social media advertising refers to the process of creating advertisements on various social media platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, and… Continue reading The Social Media Opportunity
An eCommerce Seller’s Guide to Utilizing AI to Build a Competitive Advantage Over the last several years, AI has become more mainstream and integrated into various aspects of our lives. With the emergence of voice assistants like Amazon’s Alexa, Apple’s Siri, Google Assistant, and Microsoft’s Cortana, AI-powered assistants have become commonplace in smart homes, smartphones,… Continue reading An eCommerce Seller’s Guide to Utilizing AI to Build a Competitive Advantage
