Video ads are highly effective tools for creating user engagement and gauging metrics. Specific metrics help you gain insight into your brand’s perception. For example, the video completion rate can help hone how your audience responds. Other key performance indicators are branding-related searches and new-to-brand metrics. These can help link ads to shopping actions.
Video ads and marketing are often used interchangeably, but a distinction exists. Video marketing uses video content to promote or inform audiences about your brand. Video ads are a paid component of video marketing.
One of the main reasons that video marketing is so crucial in Amazon advertising is because the video is the most popular medium across audiences. More consumers would rather watch a video to learn about a product or service than read about it. Video ads can be of great interest to viewers who stream videos often. It creates a more significant opportunity to get your video in front of them. Video ads create the best user experience and are practical measurement tools to help brands deliver relevant ads to their audiences.
So, how can video advertising on Amazon benefit your brand or product? Below are three critical factors to consider when implementing an effective video advertising campaign.
1. Expand Your Reach
Video ads have the power to expand your reach to a larger potential audience. These ads appear to consumers across various channels. For example, you can reach potential customers while streaming movies, surfing the web, sharing social media posts, and more.
2. Capture Attention
Video content creates a sensory-rich experience for consumers. Video ads can use action, color schemes, music or special sound features, and more to appeal to the audiences’ senses. Attracting attraction and associating it with specific sensory triggers is an excellent strategy to bring awareness to your brand.
3. Create Good Content
Video ads can be precious when you use them to show your product in action. Consider ads that showcase your product used by consumers, pointing out special features or functions that make it unique.
Amazon Advertising Campaign
When strategizing your Amazon advertising campaign, the first step is determining your end goal with your video ad. Is it meant to be educational? Are you promoting a particular product or service? Do you want to persuade an action or elicit a response? Once you have a clearly defined goal, the production of the ad can begin. During this stage of development, it’s essential to address critical elements to ensure your ad has the best chance of success.
1: Ensure High Quality
Make sure your video uses high-quality visuals and audio. Images need to be clear with good lighting. Sound should be made optional for the viewer. Consider using closed captions or captions on-screen text in case the user is muted.
2: Keep It Brief
The average user’s attention span is minimal, so your video content should be concise. The first few seconds of your ad must capture the viewer’s attention to keep it. Then, if they continue to watch the ad in its entirety, make sure you’ve provided a clear call to action.