Amazon Sponsored Display Ads could be a great compliment to a seller’s or manufacturer’s Amazon advertising program. Advertisers can implement unique strategies with this ad type with several targeting options that utilize consumer behavioral signals. What is a Sponsored Display ad? The sponsored display is an ad unit that can show on a competitor’s product… Continue reading Targeting Consumer Behavior with Amazon Sponsored Display
As the online shopping landscape evolves, Amazon remains the biggest player in the game. It’s no mystery why—the massive online marketplace is king at adapting to shoppers’ behaviors while attracting businesses to list and sell products via the world’s most accessible retail store. For Amazon sellers, standing out in an oversaturated market has become… Continue reading An Overview of Amazon Custom
BSR is short for “Best Sellers Rank.” BSR is a score that specifies where a specific Amazon product ranks within the categories and subcategories under particular listings. BSR is determined using historical and recent sales data. Suppose you are new to selling on Amazon, understanding the difference between Amazon Best Sellers Rank and organic ranking.… Continue reading What Is “BSR” And Why Should I Care?
Video ads are highly effective tools for creating user engagement and gauging metrics. Specific metrics help you gain insight into your brand’s perception. For example, the video completion rate can help hone how your audience responds. Other key performance indicators are branding-related searches and new-to-brand metrics. These can help link ads to shopping actions. Video… Continue reading Why You Should Be Using Video Ads In Your Amazon Advertising Campaign
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