Amazon Attribution is a powerful tool that brands and advertisers can use to drive and optimize their off-channel advertising efforts. What is Amazon Attribution? Amazon’s Attribution program is a platform that enables brands to attribute the sales and revenue generated from their off-Amazon advertising campaigns. It helps advertisers understand the effectiveness of their campaigns, identify… Continue reading Utilizing Amazon’s Attribution Program to Build Your Brand
When new people first begin Amazon selling, it can seem difficult and overwhelming, or perhaps even impossible to compete. Fortunately, this is certainly not the case. While it can take some work and time, it is possible to get Amazon products to a point where they are profitable and competitive in the market. Though… Continue reading Optimizing Your Products on Amazon
Amazon Sponsored Display Ads could be a great compliment to a seller’s or manufacturer’s Amazon advertising program. Advertisers can implement unique strategies with this ad type with several targeting options that utilize consumer behavioral signals. What is a Sponsored Display ad? The sponsored display is an ad unit that can show on a competitor’s product… Continue reading Targeting Consumer Behavior with Amazon Sponsored Display
Millions of Amazon Prime members enjoy a myriad of Prime benefits in many areas of their life on a daily basis. It covers entertainment— streaming videos, movies, podcasts, and more. It offers fast and free delivery, allowing you to get the things you need more conveniently than ever before. It also provides the added benefit… Continue reading How Amazon “Buy With Prime Buttons” Will Impact The Sales Of Your DTC Site
Take a look at Our Roundtable Powerpoint about How Advertising Off Of Amazon and linking back to your Amazon Listings Can help Your Amazon Business. Click Here For Our Roundtable Discussion Amazon loves external traffic because you help to bring more traffic to their site and rewards sellers (although this is somewhat unproven). Plus, driving traffic to… Continue reading The Effects Of Advertising Off Of Amazon Linking To Your Amazon Listings
More About aiCommerce aiCommerce is a global digital marketing agency with a focus on retail and eCommerce marketplaces. With decades of experience, aiCommerce can help your brand grow across eCommerce channels to gain brand awareness and increase sales, all backed by our 90-day guarantee. Now is the perfect time to utilize our eCommerce experts to… Continue reading What is Amazon’s Inventory Performance Index (IPI)?
