Protecting Your Brand: A Deep Dive into Amazon Brand Registries Counterfeit Measures

Protecting Your Brand: A Deep Dive into Amazon Brand Registries Counterfeit Measures This blog is written by Lesley Hensell, Riverbend Consulting, an aiCommerce business partner.    Nothing strikes fear into the heart of an Amazon seller like a counterfeit product. Counterfeit goods are a trillion-dollar enterprise proliferating the Amazon marketplace in devastating ways. Pesky counterfeiters… Continue reading Protecting Your Brand: A Deep Dive into Amazon Brand Registries Counterfeit Measures

Harmonizing Organic and Paid Marketing Initiatives in eCommerce

Harmonizing Organic and Paid Marketing Initiatives in eCommerce In the fast-paced world of eCommerce, finding the delicate equilibrium between organic and paid marketing initiatives is the key to sustainable growth and heightened brand visibility. Let’s dive into some of the major strategies your brand can utilize across both organic and paid to maximize your brand… Continue reading Harmonizing Organic and Paid Marketing Initiatives in eCommerce

Amazon Posts – Read the White Paper Now!

Amazon Posts – Read the White Paper Now! The explosion of social media platforms and their associated shopping experiences has expanded the reach for brands, and Amazon has not ignored this trend. In fact, they are working vigorously with new partnerships to expand their social commerce penetration. Amazon Posts is still a relatively untapped program… Continue reading Amazon Posts – Read the White Paper Now!

Maximize Amazon Profits Through FBA Reimbursements

Maximize Amazon Profits Through FBA Reimbursements Make Sure to Get Your Amazon FBA Refunds How much more profitability do you stand to gain by claiming your Amazon refunds? Well, according to Getida, a company founded by Amazon sellers to identify and recover their own Amazon FBA refunds, you could be adding anywhere from 1% to… Continue reading Maximize Amazon Profits Through FBA Reimbursements

Introducing Amazon Posts: A Powerful Tool That Helps Sellers Win Over More Traffic

Introducing Amazon Posts: A Powerful Tool That Helps Sellers Win Over More Traffic     Now that 2024 is just around the corner, it’s the right time to come up with a marketing strategy that can help you become a top seller on Amazon. When building this strategy, you should keep in mind that every niche… Continue reading Introducing Amazon Posts: A Powerful Tool That Helps Sellers Win Over More Traffic

How to Scale Your Amazon FBA Business

How to Scale Your Amazon FBA Business eCommerce has reshaped the global economy, and Amazon is at the forefront of this transformation. They’re responsible for a whopping 37.8% of all online retail sales in the U.S., raking in an astonishing $12.9 billion in just over two days during Prime Day 2023. Given Amazon’s vast consumer base and… Continue reading How to Scale Your Amazon FBA Business

Amazon Faces FTC Lawsuit: What Does It Mean for Brands?

Amazon Faces FTC Lawsuit: What Does It Mean for Brands? The Amazon v. Federal Trade Commission (FTC) lawsuit, which has captured everyone’s attention, represents a pivotal moment in the ongoing battle between regulatory bodies and technology giants. The FTC’s decision to take legal action against the company marks a critical juncture in the broader discourse… Continue reading Amazon Faces FTC Lawsuit: What Does It Mean for Brands?

Prime Day 2023 Takeaways

Prime Day 2023 Takeaways Amazon Prime Day, the eagerly anticipated shopping extravaganza, has come and gone this summer, leaving behind a trail of staggering statistics and insights. As one of the world’s largest online shopping events, Prime Day has once again demonstrated its prowess in attracting hordes of shoppers and generating record-breaking sales. We’ll be… Continue reading Prime Day 2023 Takeaways

What’s New from Amazon?

Amazon unBoxed 2022 Highlights Last week at their unBoxed conference in New York City, Amazon announced multiple new technologies they are launching to continue to make their platforms more customer-centric and move the eCommerce world forward. Self-Service Sponsored Display Video Campaigns With Amazon’s new video creative via Sponsored Display, brands are able to showcase products… Continue reading What’s New from Amazon?

Building a Brand & Creating Awareness on Amazon

One of the most critical factors to be successful in Amazon selling is building a brand. It may seem like sellers are out there just throwing products up and they are flying off the virtual shelf, but this is typically not the case.    Sellers are taking the time in building a brand that people… Continue reading Building a Brand & Creating Awareness on Amazon