Amazon Sponsored Display Ads could be a great compliment to a seller’s or manufacturer’s Amazon advertising program. Advertisers can implement unique strategies with this ad type with several targeting options that utilize consumer behavioral signals. What is a Sponsored Display ad? The sponsored display is an ad unit that can show on a competitor’s product… Continue reading Targeting Consumer Behavior with Amazon Sponsored Display
As the online shopping landscape evolves, Amazon remains the biggest player in the game. It’s no mystery why—the massive online marketplace is king at adapting to shoppers’ behaviors while attracting businesses to list and sell products via the world’s most accessible retail store. For Amazon sellers, standing out in an oversaturated market has become… Continue reading An Overview of Amazon Custom
BSR is short for “Best Sellers Rank.” BSR is a score that specifies where a specific Amazon product ranks within the categories and subcategories under particular listings. BSR is determined using historical and recent sales data. Suppose you are new to selling on Amazon, understanding the difference between Amazon Best Sellers Rank and organic ranking.… Continue reading What Is “BSR” And Why Should I Care?
Video ads are highly effective tools for creating user engagement and gauging metrics. Specific metrics help you gain insight into your brand’s perception. For example, the video completion rate can help hone how your audience responds. Other key performance indicators are branding-related searches and new-to-brand metrics. These can help link ads to shopping actions. Video… Continue reading Why You Should Be Using Video Ads In Your Amazon Advertising Campaign
Hear what some of our favorite clients had to say at 2022’s Retail Innovation Conference & Expo (#RICE22). These industry experts offer insight on trends, perspectives, and solutions for going beyond Amazon, tracking competition and defending market share, balancing marketplaces with DTC websites, establishing a brand, looking forward, and more… The world of eCommerce is… Continue reading Inside Perspective from 7-Figure Ecommerce Sellers
Jeff Campbell, co-founder of aiCommerce and current aiCommerce President, featured on The Modern Merchant podcast discussing topics such as profitability and growing brands on online channels. Campbell discusses the importance of increasing your sales and brand visibility on eCommerce retail marketplaces by optimizing your target keywords among other important tips and tricks. The eCommerce world… Continue reading The Modern Merchant Podcast With Jeff Campbell
What a year 2021 was! According to eMarketer, Amazon represented ~41% of US ecommerce sales in 2021, with Walmart as #2. Amazon also represented 12% of the digital advertising market. Driven by continued ecommerce growth, advertising ROI, growing competition from brands, and increased focus on upper-funnel ads, “the roaring 20s” will continue to expand Retail… Continue reading Five Recommended Ecommerce Priorities for 2022
More About aiCommerce aiCommerce is a global digital marketing agency with a focus on retail and eCommerce marketplaces. With decades of experience, aiCommerce can help your brand grow across eCommerce channels to gain brand awareness and increase sales, all backed by our 90-day guarantee. Now is the perfect time to utilize our eCommerce experts to… Continue reading The Importance of Amazon Product Research
More About aiCommerce aiCommerce is a global digital marketing agency with a focus on retail and eCommerce marketplaces. With decades of experience, aiCommerce can help your brand grow across eCommerce channels to gain brand awareness and increase sales, all backed by our 90-day guarantee. Now is the perfect time to utilize our eCommerce experts to… Continue reading Helium 10 vs Jungle Scout, Which Software is Right For Me?
More About aiCommerce aiCommerce is a global digital marketing agency with a focus on retail and eCommerce marketplaces. With decades of experience, aiCommerce can help your brand grow across eCommerce channels to gain brand awareness and increase sales, all backed by our 90-day guarantee. Now is the perfect time to utilize our eCommerce experts to… Continue reading Should I be using FBM, or FBA on Amazon
